Dodgers Ink Uniqlo Naming Rights Deal for Dodger Stadium Field

The 64-year-old ballpark's name remains unchanged, but the field will now be known as Uniqlo Field at Dodger Stadium.

Mar. 16, 2026 at 7:53pm

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The Los Angeles Dodgers have agreed to a deal granting Japanese clothing brand Uniqlo the naming rights to the field at Dodger Stadium. This marks the first time in the 64-year history of the iconic ballpark that a corporate sponsorship has been attached to it, though the stadium's overall name will remain unchanged.

Why it matters

The Uniqlo deal represents a significant new revenue stream for the Dodgers, who have prioritized maintaining the Dodger Stadium name while increasingly partnering with Japanese brands since signing star player Shohei Ohtani. This type of corporate sponsorship is becoming more common across Major League Baseball as teams seek new ways to generate income.

The details

Under the new agreement, the field will be known as Uniqlo Field at Dodger Stadium. Uniqlo will receive exclusive marketing and promotional opportunities as the Dodgers' main sponsor, including a new sign in center field. The Dodgers have generated an estimated $70 million in Japanese sponsorship revenue in 2024 alone, with brands following the team's Japanese stars like Ohtani.

  • The Dodgers agreed to the Uniqlo deal in March 2026.

The players

Uniqlo

A Japanese clothing brand with over 1,000 stores worldwide that has secured the naming rights to the field at Dodger Stadium.

Stan Kasten

The president of the Los Angeles Dodgers, who stated in 2017 that the stadium's name 'will never be for sale.'

Guggenheim Baseball Management

The ownership group of the Los Angeles Dodgers, which placed a jersey patch sponsorship deal with the team in 2024.

Shohei Ohtani

The Japanese two-way star player who has helped the Dodgers attract more Japanese sponsorship deals since joining the team.

Bob Lynch

The chief executive of research firm SponsorUnited, who estimated that teams hosting the Dodgers generated roughly $15 million in cumulative revenue from brands attached to the team.

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What they’re saying

“'[The stadium's name] will never be for sale.'”

— Stan Kasten, President, Los Angeles Dodgers (The Los Angeles Times)

“A slew of brands essentially following him around across the country that are paying dollars either directly to the team or to Van Wagner, who's selling the backstop signage.”

— Bob Lynch, Chief Executive, SponsorUnited (Forbes)

What’s next

The Dodgers are expected to officially announce the Uniqlo naming rights deal in the coming weeks.

The takeaway

The Dodgers' new Uniqlo sponsorship deal highlights the growing trend of corporate naming rights in Major League Baseball, as teams seek new revenue streams while maintaining the iconic status of their ballparks. This agreement also demonstrates the Dodgers' ability to leverage their Japanese star players to attract lucrative partnerships with international brands.