DAX US Taps Jennifer Tang to Lead Programmatic Strategy

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DAX US, a Global-owned digital audio advertising firm, has named Jennifer Tang as its new Senior Vice President of Programmatic. Tang brings over 20 years of agency and publisher experience, including previous roles at Spotify, Yieldmo, and UberMedia. Based in Los Angeles, she will lead programmatic strategy and oversee sales efforts aimed at strengthening relationships with agencies, brands, and technology partners while growing demand for audio inventory across podcasts, streaming platforms, and connected devices.

Why it matters

The hire comes during an active period for DAX US, which recently partnered with audience intelligence firm DISQO to integrate brand lift measurement across all podcast and streaming campaigns, and struck a deal with collegiate sports rights holder Learfield to sell digital audio ads across live college sports streams.

The details

In her new role, Jennifer Tang will be responsible for leading DAX US's programmatic strategy and overseeing sales efforts to grow relationships with agencies, brands, and technology partners. This will help drive increased demand for the company's audio inventory across podcasts, streaming platforms, and connected devices.

• In January, DAX partnered with audience intelligence firm DISQO to integrate brand lift measurement across all podcast and streaming campaigns.
• Last month, DAX struck a deal with collegiate sports rights holder Learfield to sell digital audio ads across live college sports streams, beginning with postseason basketball and extending into the football season.