Javvy Coffee Debuts New Clear Protein Refreshers

The better-for-you beverage brand expands beyond coffee with a new line of protein-packed refreshers.

Mar. 13, 2026 at 5:51pm

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Javvy Coffee, a popular brand known for its better-for-you beverages, is launching a new line of Clear Protein Refreshers. Designed for hydration and protein without the heaviness, these refreshers are perfect for post-workout, between meals, or anytime a light, energizing boost is needed. The new refreshers will be available online and in select Target stores, offering 10g of protein, 3g of fiber, and 45mg of caffeine per serving, all without artificial sweeteners, flavors, or colors.

Why it matters

Javvy Coffee is expanding beyond its core coffee products, tapping into the broader café classics market with a healthier alternative to sugary drinks. This move aligns with the brand's mission to provide consumers with better options in the beverages they consume daily, catering to the growing demand for convenient, functional, and delicious better-for-you products.

The details

The Clear Protein Refreshers will be available starting March 13, 2026, on Javvy's website and Amazon, with a 14-serving version hitting Target stores soon after on March 15. The refreshers come in three flavors: Strawberry Acai, Peach Passionfruit, and Mango Pineapple, priced at $39.95 for a 20-serving bag online. Each serving of the refreshers delivers protein, fiber, prebiotics, collagen, electrolytes, and caffeine, all while being free from artificial sweeteners, flavors, and colors.

  • The Clear Protein Refreshers will launch on March 13, 2026.
  • The 14-serving version of the refreshers will hit Target stores starting March 15, 2026.

The players

Javvy Coffee

A brand known for its better-for-you beverages, offering convenient, functional, and delicious options.

Brandon Monaghan

The Chief Marketing Officer of Javvy Coffee.

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What they’re saying

“At Javvy, we've always believed consumers deserve better options in the drinks they reach for every day. With Refreshers, we're taking that promise beyond coffee and expanding into the broader cafe classics market, an important next step in the evolution of our brand.”

— Brandon Monaghan, Chief Marketing Officer (PRNewswire)

What’s next

The new Clear Protein Refreshers from Javvy Coffee will be available online and in select Target stores in the coming weeks, providing consumers with a healthier alternative to traditional sugary drinks.

The takeaway

Javvy Coffee's expansion into the protein refresher market demonstrates the brand's commitment to offering better-for-you beverage options that cater to the growing consumer demand for convenient, functional, and delicious products. This move positions Javvy as a leader in the broader café classics space, challenging the status quo with its innovative and health-conscious approach.