Javvy Coffee Debuts Clear Protein Refreshers

New line of hydrating, protein-packed beverages launches at Target and online.

Mar. 13, 2026 at 10:21pm

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Javvy Coffee, a popular brand known for its better-for-you coffee and protein drinks, is expanding its product lineup with the launch of Clear Protein Refreshers. These new refreshing beverages are designed to provide hydration and protein without the heaviness, making them perfect for post-workout, between meals, or anytime a light, energizing boost is needed. The Clear Protein Refreshers will be available in three flavors - Strawberry Acai, Peach Passionfruit, and Mango Pineapple - and will feature 10g of protein, 3g of fiber, 45mg of caffeine, and no artificial sweeteners, flavors, or colors.

Why it matters

Javvy Coffee is positioning itself as a leader in the better-for-you beverage category, expanding beyond its core coffee products to offer consumers a healthier alternative to traditional sugary drinks. The launch of Clear Protein Refreshers taps into growing consumer demand for functional, convenient, and great-tasting beverages that support hydration and nutrition.

The details

The Clear Protein Refreshers will be available starting March 13, 2026 on Javvy's website and Amazon, with a 14-serving version hitting Target stores on March 15. Each serving of the refreshers delivers protein, fiber, prebiotics, collagen, electrolytes, and caffeine. Customers can enjoy the drinks by simply mixing one scoop of the powder with 10 oz of cold water, shaking well, and adding ice.

  • The Clear Protein Refreshers will launch online on March 13, 2026.
  • The 14-serving version of the refreshers will hit Target stores on March 15, 2026.

The players

Javvy Coffee

A brand known for its better-for-you coffee and protein drinks, Javvy Coffee is expanding its product lineup with the launch of Clear Protein Refreshers.

Brandon Monaghan

The Chief Marketing Officer of Javvy Coffee, who stated that the company is committed to providing consumers with healthier beverage options.

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What they’re saying

“At Javvy, we've always believed consumers deserve better options in the drinks they reach for every day. With Refreshers, we're taking that promise beyond coffee and expanding into the broader cafe classics market, an important next step in the evolution of our brand.”

— Brandon Monaghan, Chief Marketing Officer (PR Newswire)

What’s next

The new Clear Protein Refreshers will be available for purchase online and in select Target stores in the coming weeks.

The takeaway

Javvy Coffee's expansion into the protein refresher market demonstrates the company's commitment to providing consumers with healthier, better-for-you beverage options that cater to growing demand for functional, convenient, and great-tasting drinks.