Javvy Coffee Debuts Clear Protein Refreshers

New line of hydrating, protein-packed beverages available online and in Target stores

Mar. 13, 2026 at 5:21pm

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Javvy Coffee, a popular brand for better-for-you beverages, is launching a new line of Clear Protein Refreshers. These refreshing drinks are designed to provide hydration and protein without the heaviness, making them perfect for post-workout, between meals, or anytime a light, energizing boost is needed. The Refreshers will be available in three flavors - Strawberry Acai, Peach Passionfruit, and Mango Pineapple - and offer 10g of protein, 3g of fiber, 45mg of caffeine, and no artificial sweeteners, flavors or colors.

Why it matters

As consumers increasingly demand healthier and more convenient beverage options, Javvy Coffee's new Clear Protein Refreshers provide an alternative to the sugary drinks typically found at traditional beverage chains. The brand's focus on quality ingredients and functional benefits aligns with growing consumer trends towards better-for-you products.

The details

The Clear Protein Refreshers will be available starting March 13, 2026 on Javvy's website and Amazon, with a 14-serving version hitting Target stores on March 15. Each serving delivers protein, fiber, prebiotics, collagen, electrolytes, and caffeine for lasting nourishment and a light boost. The refreshers are easy to prepare - just add water, shake, and enjoy.

  • The Clear Protein Refreshers will launch on March 13, 2026.
  • The 14-serving version will hit Target stores on March 15, 2026.

The players

Javvy Coffee

A brand that offers better-for-you beverages that are convenient, functional, and delicious.

Brandon Monaghan

The Chief Marketing Officer of Javvy Coffee.

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What they’re saying

“At Javvy, we've always believed consumers deserve better options in the drinks they reach for every day. With Refreshers, we're taking that promise beyond coffee and expanding into the broader cafe classics market, an important next step in the evolution of our brand.”

— Brandon Monaghan, CMO of Javvy Coffee (PRNewswire)

What’s next

The Clear Protein Refreshers will be available online and in select Target stores starting in mid-March 2026.

The takeaway

Javvy Coffee's new Clear Protein Refreshers offer a healthier alternative to traditional sugary beverages, providing hydration, protein, and functional benefits without artificial ingredients. This expansion beyond coffee demonstrates the brand's commitment to meeting evolving consumer demand for better-for-you drink options.