Hoka and LA Designer John Elliott Release Reimagined Rocket X 3 with Coastal-Inspired Design

The new shoe fuses race-day tech with an artistic, landscape-like look.

Mar. 13, 2026 at 9:48pm

Got story updates? Submit your updates here. ›

Hoka has teamed up with Los Angeles designer John Elliott to release a new version of the Rocket X 3 running shoe. The collaboration features a sublimated camouflage mesh upper inspired by the natural textures and shifting tones of Northern California's coastline, blending Hoka's race-day performance specs with Elliott's understated, modern design language.

Why it matters

This partnership allows Hoka to reach a new fashion-forward audience while showcasing its technical running capabilities in a stylish package. For Elliott, it's an opportunity to apply his design aesthetic to a high-performance athletic product, bridging the gap between sportswear and streetwear.

The details

The Hoka Rocket X 3 John Elliott ($260) comes in a Spray Green and Antique White colorway, with the camouflage-inspired upper giving the shoe an artistic, landscape-like appearance. The design is meant to reflect John Elliott's roots and design perspective, drawing inspiration from the natural textures of Northern California's coastline. Underneath, the shoe packs Hoka's speed-focused performance features, including a carbon fiber plate, dual-density PEBA foam midsole, and sticky rubber outsole.

  • The Hoka Rocket X 3 John Elliott was released on March 13, 2026.

The players

Hoka

An American athletic footwear and apparel company known for its maximalist running shoes and innovative cushioning technologies.

John Elliott

A Los Angeles-based fashion designer known for his minimalist, streetwear-inspired aesthetic and collaborations with various brands.

Got photos? Submit your photos here. ›

What they’re saying

“The Rocket X 3 John Elliott delivers the same speed-focused ride runners expect, now wrapped in a 'quietly commanding silhouette'.”

— Hoka

What’s next

Hoka and John Elliott have not announced any future collaborations, but the successful launch of the Rocket X 3 may lead to additional joint projects between the two brands.

The takeaway

This Hoka and John Elliott collaboration showcases how high-performance athletic brands can successfully merge their technical expertise with fashion-forward design, appealing to a wider audience and blurring the lines between sportswear and streetwear.