US Event Industry News Roundup for March 2026

Highlights include new hires, floral design launch, convention center expansion, and AI event assistant

Mar. 12, 2026 at 6:34pm

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The US event industry saw several notable developments in March 2026, including the hiring of a new head of event management at global agency Opus, the launch of a floral design studio by Atlanta's Bold Catering & Design, construction progress on the skybridge connector at Detroit's Huntington Place convention center, a promotion and expanded role for an executive at the Los Angeles Convention Center, and the debut of an AI-powered attendee assistant from event tech company Bizzabo.

Why it matters

These stories showcase the continued evolution and innovation happening across the US event industry, from agencies expanding their global footprint, to venues enhancing their offerings, to event tech companies developing new tools to improve the attendee experience. They highlight the resilience and adaptability of the sector as it navigates the post-pandemic landscape.

The details

Opus Agency, a global event marketing firm, hired Clare McNulty as head of event management and operations for its EMEA region, based out of the agency's London office. In Atlanta, Bold Catering & Design launched Bold Flowers, a new floral design studio focused on elevating hospitality, corporate, and social event spaces. In Detroit, construction progressed on the new skybridge connector at Huntington Place convention center, which will link the venue to a JW Marriott hotel and the riverwalk. The Los Angeles Convention Center promoted Sonia Trejo to director of events and special projects, tasked with overseeing the client experience during a $2.6 billion expansion. And event tech firm Bizzabo debuted BizzyAI, an AI-powered attendee assistant integrated into its mobile event app.

  • The new skybridge connector at Huntington Place in Detroit is currently under construction.
  • Sonia Trejo was recently promoted to director of events and special projects at the Los Angeles Convention Center.
  • Bizzabo launched its new BizzyAI attendee assistant in March 2026.

The players

Opus Agency

A global event marketing agency and member of The Opus Group network.

Clare McNulty

The new head of event management and operations for Opus Agency's EMEA region, based in London.

Bold Catering & Design

The events division of Fifth Group in Atlanta, which has launched a new floral design studio called Bold Flowers.

Huntington Place

The convention center in Detroit that is currently undergoing a construction project to add a new skybridge connector.

Sonia Trejo

The newly promoted director of events and special projects at the Los Angeles Convention Center.

Bizzabo

An event technology company that has launched a new AI-powered attendee assistant called BizzyAI.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

The event industry continues to demonstrate its resilience and adaptability, with agencies, venues, and tech companies all innovating to enhance the attendee experience and drive the sector's recovery in a post-pandemic landscape.