System1 Reports Q4 and Full Year 2025 Results

Omnichannel marketing platform sees headwinds in Q4, but full-year performance reflects strategic execution and financial discipline.

Mar. 11, 2026 at 8:05pm

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System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, today announced its financial results for the fourth quarter and full year 2025. While the company experienced macro and market-specific challenges in Q4, its full-year performance demonstrated the strength and resilience of its platform and the disciplined execution of its team.

Why it matters

System1's results highlight the company's ability to navigate a difficult operating environment through continued investment in its products and AI capabilities, positioning the business for long-term growth. The company's balanced approach to managing its financial resources and evaluating opportunities to strengthen its balance sheet are seen as key to its future success.

The details

In Q4 2025, System1 saw its revenue decline to $51.9 million, down from $75.6 million in the prior-year period. However, the company's full-year 2025 revenue reached $266.1 million. Key highlights for the year included 42% year-over-year growth in daily active users for Startpage.com and a 24% increase in sessions for Mapquest.com. The company also launched new AI-powered tools for its CouponFollow.com platform to enhance partnership performance.

  • System1 reported its Q4 and full-year 2025 financial results on March 11, 2026.
  • The company's full-year 2025 performance covers the period from January 1 to December 31, 2025.

The players

System1, Inc.

An omnichannel customer acquisition marketing platform that operates several flagship brands across multiple consumer verticals, including shopping, travel and search.

Michael Blend

System1's Co-Founder and Chief Executive Officer.

Tridivesh Kidambi

Chief Financial Officer of System1.

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What they’re saying

“Our full-year 2025 results demonstrate the strength and resilience of our platform and the disciplined execution of our team.”

— Michael Blend, Co-Founder & Chief Executive Officer (BusinessWire)

“Despite a challenging operating environment in the fourth quarter, our full-year performance reflects solid execution against our strategic priorities combined with prudent financial resource management.”

— Tridivesh Kidambi, Chief Financial Officer (BusinessWire)

What’s next

System1 plans to host a call in the near future to provide additional perspective on its strategy, performance, and opportunities ahead.

The takeaway

System1's ability to navigate a difficult market environment in 2025 while continuing to invest in its products and AI capabilities positions the company well for long-term growth, despite the near-term headwinds it faced in the fourth quarter.