Wasserman Agency Rebrands, Prepares for $1B Sale

The sports and talent representation firm is shedding its founder's name as interested buyers circle.

Published on Mar. 10, 2026

Got story updates? Submit your updates here. ›

The talent agency formerly known as Wasserman is rebranding as "The Team" and preparing for a formal sale process, with interested buyers including major agencies and private equity firms. The shift comes amid fallout from disclosures about founder Casey Wasserman's past links to Jeffrey Epstein and Ghislaine Maxwell, which have triggered unrest and client and staff departures.

Why it matters

The sale of the prominent talent agency represents a significant shift in the entertainment and sports representation industry, as major players look to consolidate and expand their reach. Wasserman's Olympic role is also under scrutiny, raising questions about the potential impact on the 2028 Los Angeles Games.

The details

The agency, which includes Brillstein Entertainment Partners and the former Paradigm Talent Agency, is expected to attract bids potentially topping $1 billion. Interested buyers include WME, CAA, UTA, Range Media Partners, Goldman Sachs, and private equity firms. The rebranding involves a new gray text logo and merchandise, as the agency seeks to distance itself from the Wasserman name amid the fallout over the founder's past associations.

  • The rebranding and sale process is expected to be formally launched by the end of this week.
  • On March 13, the Los Angeles City Council is set to vote on a resolution seeking a deeper review of Wasserman's ties and their potential impact on the 2028 Olympics.

The players

Casey Wasserman

The founder of the talent agency, who is selling the business and facing scrutiny over his past links to Jeffrey Epstein and Ghislaine Maxwell.

Chappell Roan

A pop star who has cut ties with the agency.

Abby Wambach

A soccer legend who has also cut ties with the agency.

Got photos? Submit your photos here. ›

What they’re saying

“I've become a distraction.”

— Casey Wasserman (Los Angeles Times)

What’s next

The Los Angeles City Council is set to vote on March 13 on a resolution seeking a deeper review of Wasserman's ties and their potential impact on the 2028 Olympics.

The takeaway

The rebranding and potential sale of the Wasserman agency highlights the significant shifts and consolidation happening in the entertainment and sports representation industry, as well as the scrutiny facing the agency's founder over his past associations.