Neutrogena Launches 'Adulthood USA' Event for New Acne Skincare Line

Immersive installations showcase the science behind the brand's Evenly Clear adult-acne collection.

Published on Mar. 10, 2026

Got story updates? Submit your updates here. ›

Neutrogena hosted an immersive launch event in Los Angeles called "Adulthood USA" to celebrate its new Evenly Clear adult-acne skincare collection. The experience transformed a venue into a stylized 'neighborhood' with familiar environments like a bathroom, laundromat, and car wash to bring the product benefits to life. Attendees explored the activations at their own pace, engaging with Neutrogena scientists to learn about the science behind the formulas.

Why it matters

Adult acne is a common skin concern, with over 40% of consumers under 40 dealing with it. Neutrogena aimed to reframe acne as an ongoing skin journey many people navigate into adulthood, using the event to democratize the science behind their products and make them more accessible.

The details

The Evenly Clear collection includes six multitasking products powered by ingredients like salicylic acid, polyhydroxy acids, benzoyl peroxide, and hypochlorous acid. Since the formulas are designed for gradual results, the team opted for metaphor-driven installations to translate product benefits into physical experiences. Guests interacted with vignettes like a 'Wash Cycle' that visualized oil absorption and shine control, and a mist-driven installation that brought the Clarifying Spray to life. The event was designed with content creation in mind, featuring interactive elements and strategic framing to support filming by media and creators.

  • The event took place on February 12, 2026.

The players

Neutrogena

An American skincare brand and a subsidiary of Johnson & Johnson.

Kevin Shapiro

The head of U.S. Neutrogena sun and skincare brand growth.

Colina Group

The production company that produced the "Adulthood USA" event.

Got photos? Submit your photos here. ›

What they’re saying

“Acne isn't just a teenage issue; it's the No. 1 skin concern for consumers under 40, with post-acne marks close behind. That reality is reshaping how we think about treatment and education. The event was rooted in insight, with a clear objective: to reframe acne as an ongoing skin journey many people continue to navigate into adulthood.”

— Kevin Shapiro, Head of U.S. Neutrogena sun and skincare brand growth (bizbash.com)

“Our products offer clinically tested solutions, which take a week to bring real benefits, so a typical demo format would not do justice to the impact of our products.”

— Kevin Shapiro, Head of U.S. Neutrogena sun and skincare brand growth (bizbash.com)

“Treating acne as an adult isn't always intuitive. This product line was co-designed with dermatologists who also provided valuable insight in what matters most to the patients they see every day. We wanted to cut through all the misinformation and position Evenly Clear as a clinically tested system that brings clarity, simplicity, and credibility back to acne care.”

— Kevin Shapiro, Head of U.S. Neutrogena sun and skincare brand growth (bizbash.com)

What’s next

The brand plans to continue promoting the Evenly Clear collection through additional marketing and educational initiatives to reach more consumers dealing with adult acne.

The takeaway

Neutrogena's innovative approach to launching its new Evenly Clear adult-acne skincare line demonstrates how brands can effectively translate complex product benefits into immersive, engaging experiences that resonate with their target audience.