AutoTechIQ Appoints Justin Goins as Chief Sales Officer

New leadership hire to drive strategic growth in automotive repair technology

Published on Mar. 10, 2026

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AutoTechIQ, a leading provider of digital vehicle inspection (DVI) optimization and shop performance software, has announced the appointment of Justin Goins as their new Chief Sales Officer. Goins brings extensive experience in automotive technology sales and leadership, and will oversee national sales strategy, channel partnerships, and revenue expansion initiatives for the company.

Why it matters

As automotive repair facilities continue adopting advanced digital inspection technologies, the need for strategic implementation and performance-focused solutions has grown. Goins' appointment reflects AutoTechIQ's commitment to investing in leadership and execution to meet this increasing demand.

The details

In his new role, Goins will leverage his deep understanding of automotive shop operations and sales execution to help AutoTechIQ's customers maximize the operational and financial impact of their digital vehicle inspection process. The company's expanding software ecosystem includes tools for competitive visibility, declined service tracking, AI-powered inspection image optimization, and automated estimating.

  • AutoTechIQ announced Goins' appointment on March 10, 2026.

The players

Justin Goins

The new Chief Sales Officer at AutoTechIQ, bringing extensive experience in automotive technology sales and leadership.

Uwe Kleinschmidt

The founder of AutoTechIQ, who previously founded AutoVitals.

AutoTechIQ

A software and consulting company focused on helping auto repair shops maximize the value of their digital vehicle inspections.

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What they’re saying

“Justin's deep understanding of automotive shop operations and sales execution makes him the best addition to our leadership team we could ask for.”

— Uwe Kleinschmidt, Founder, AutoTechIQ (PRNewswire)

“AutoTechIQ is uniquely positioned in the market. The company goes beyond software by helping shops operationalize transparency and strengthen customer trust through a refined DVI process. I'm excited to support shop owners nationwide as we continue scaling.”

— Justin Goins, Chief Sales Officer, AutoTechIQ (PRNewswire)

The takeaway

AutoTechIQ's investment in experienced leadership like Justin Goins signals the growing importance of digital vehicle inspection technologies in the automotive repair industry. As shops continue adopting these advanced tools, the company is positioning itself to help them maximize the operational and financial benefits through strategic implementation and performance-focused solutions.