Tasty Celebrates 10 Years of Viral Recipes and Culinary Innovation

Award-Winning Food Brand Marks Milestone with New Collaborations, Fan-Favorite Talent, and Tagline Refresh

Published on Mar. 9, 2026

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Tasty, the beloved internet food brand, is celebrating its 10-year anniversary throughout March with new content, fan-favorite talent, and collaborations, including a partnership with Brown Bag Sandwich Co. to put a Tasty twist on the Crispy, Creamy Chicken Cordon Bleu recipe. The brand is also launching a fan-voted bracket to crown the ultimate Tasty recipe, bringing back alums Jasmine Pak and Rie McClenny & Alix Traeger, and unveiling a new tagline: "The internet's kitchen."

Why it matters

Tasty has shaped how the internet cooks, eats, and connects over the past decade, defining food culture online through viral recipes, storytelling, and a strong community of home cooks. This anniversary celebration highlights the brand's impact and evolution, bridging its origins with the future of food content and culinary innovation.

The details

For 10 years, Tasty has created overhead recipe videos, long-form food stories, viral hacks, and weeknight staples that have made it the most-viewed food brand and largest food network on the internet. The 10-year anniversary celebration includes a collaboration with Brown Bag Sandwich Co. to put a Tasty twist on the Crispy, Creamy Chicken Cordon Bleu recipe, a fan-voted bracket to crown the ultimate Tasty recipe, the return of alums Jasmine Pak and Rie McClenny & Alix Traeger, and the unveiling of a new tagline: "The internet's kitchen."

  • Tasty launched 10 years ago in 2016.
  • The 10-year anniversary celebration is taking place throughout March 2026.

The players

Tasty

An award-winning internet food brand and the #1 food brand on social media, known for its viral recipes, culinary innovation, and global food community.

Brown Bag Sandwich Co.

A new NYC sandwich shop owned by former Eleven Madison Park chef Antonio Barbieri, collaborating with Tasty on a Crispy, Creamy Chicken Cordon Bleu sandwich.

Jasmine Pak

A former Tasty alum returning to the Tasty kitchen for a new episode of "Lost in Translation," where recipes are rarely legible but the journey is always deliciously unhinged.

Rie McClenny

A beloved Tasty alum returning for a special 10th anniversary episode where she and Alix Traeger combine every flavor of instant ramen into a massive vat of 'Franken-Soup.'

Alix Traeger

A beloved Tasty alum returning for a special 10th anniversary episode where she and Rie McClenny combine every flavor of instant ramen into a massive vat of 'Franken-Soup.'

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What they’re saying

“Ten years ago, Tasty started as an experiment in how food could live on the internet: simple, joyful, and wildly shareable. A decade later, what we're most proud of isn't just the viral moments, but the global community of home cooks who grew up with us. This anniversary is about honoring the recipes, creators, and fans who made Tasty what it is, while continuing to push how food storytelling evolves in the next decade.”

— Ross Yoder, Head of Editorial (Tasty)

“Tasty has always reflected how people actually cook, eat, and connect, and that's never been more true than now. From bringing back beloved talent to collaborating with chefs and brands shaping today's food culture, our 10-year celebration bridges where we started with where food is headed. We're excited to keep inspiring creativity in the kitchen, online and for years to come.”

— Brian Moreno, Head of Video Editorial (Tasty)

What’s next

Tasty will continue to release new content, collaborations, and initiatives throughout 2026 to celebrate its 10-year anniversary and push the boundaries of food storytelling on the internet.

The takeaway

Tasty's 10-year anniversary celebration showcases the brand's enduring impact on global food culture, its ability to evolve with the times, and its commitment to inspiring creativity and community in the kitchen, both online and in the real world.