Apple Launches Affordable MacBook Neo, Now Available for Pre-Order

The new MacBook Neo is Apple's most budget-friendly laptop, starting at $599.

Published on Mar. 4, 2026

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Apple has unveiled its latest laptop, the MacBook Neo, which is being marketed as the company's most affordable notebook option. The Neo is available for pre-order starting March 4 and will officially launch on March 11 in the United States, United Kingdom, and Canada, with prices starting at $599 for the 256GB model and $699 for the 512GB version. The new laptop features Apple's A18 Pro chip, a 13-inch Liquid Retina display, 8GB of unified memory, and up to 512GB of SSD storage.

Why it matters

The launch of the MacBook Neo represents Apple's efforts to offer a more budget-friendly laptop option, which could help the company reach new customer segments and expand its market share in the laptop category. This is particularly important as consumer spending remains cautious amid economic uncertainty.

The details

The MacBook Neo is available for pre-order starting March 4, with full availability on March 11. It can be purchased directly from the Apple Store, as well as through major retailers like Amazon, Best Buy, and Currys (in the UK). The Neo is offered in two storage configurations: 256GB for $599 and 512GB for $699. Unlike the new MacBook Air and upgraded MacBook Pro models, the Neo only comes in one size (13-inch) and with the A18 Pro chip.

  • Pre-orders for the MacBook Neo began on March 4, 2026.
  • The MacBook Neo will be officially released on March 11, 2026.

The players

Apple

A multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

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The takeaway

The launch of the affordable MacBook Neo demonstrates Apple's strategy to reach a wider range of consumers by offering a more budget-friendly laptop option, which could help the company expand its market share in the laptop category during a time of economic uncertainty.