Xiaomi Unveils 217-MPH Electric Hypercar Concept

The smartphone maker's virtual hypercar boasts 1,900 horsepower and a sofa-like interior with AI-powered features.

Published on Mar. 2, 2026

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Xiaomi, the Chinese smartphone company, has unveiled a 217 MPH electric hypercar concept for the Gran Turismo video game franchise. The theoretical vehicle boasts 1,900 horsepower, a 0.29 drag coefficient, and an innovative 'Sofa Racer' interior with AI-powered features that adjust the cabin's lighting and sound to match the driver's mood.

Why it matters

While Xiaomi has no plans to actually produce this hypercar, the unveiling is part of the company's broader strategy to expand its brand into the virtual world and connect its products and services through an ecosystem approach. By creating a desirable, high-performance vehicle for a popular racing game, Xiaomi aims to generate buzz and brand awareness, especially among its target demographic of younger, tech-savvy consumers.

The details

Xiaomi's Vision Gran Turismo concept features a 900V Silicon Carbide platform that enables the claimed 217 MPH top speed. The design team focused on balancing low drag for straight-line performance with high downforce for cornering ability, a challenge that impressed Gran Turismo creator Kazunori Yamauchi. Inside, Xiaomi ditched traditional racing seats for a 'Sofa Racer' cabin wrapped in 3D-knitted fabrics, with the Xiaomi Pulse AI system adjusting the lighting and sound to optimize the driving experience.

  • Xiaomi unveiled the Vision Gran Turismo concept at MWC 2026.

The players

Xiaomi

A Chinese smartphone company that has expanded into various consumer electronics, including electric scooters and cars.

Li Tianyuan

Xiaomi's ECV design head, who oversaw the development of the Vision Gran Turismo concept.

Kazunori Yamauchi

The creator of the Gran Turismo video game franchise, who praised Xiaomi's concept as a 'role model' for solving the contradiction between low drag and high downforce.

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What they’re saying

“This isn't really about cars—it's about brand expansion in the metaverse before we stopped calling it that.”

— Annemarije de Boer, Technology journalist (gadgetreview.com)

The takeaway

Xiaomi's virtual hypercar concept demonstrates the company's ambitions to expand its brand beyond traditional hardware and into the realm of digital experiences and ownership. By creating a desirable, high-performance vehicle for a popular racing game, Xiaomi aims to generate buzz and brand awareness, especially among younger, tech-savvy consumers who may value digital assets and experiences as much as physical products.