Sydney Sweeney Poses in Syrn's New 'Comfy' Lingerie Collection

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Sydney Sweeney, the 28-year-old 'Euphoria' actress, has posed in nothing but a black thong and sheer tights for the latest campaign of her lingerie brand, Syrn. The new 'Comfy' collection features scoop-neck bras, tanks, thongs, and boy shorts made from 'Seamless Stretch' fabric, a departure from the lace and corsets of Syrn's earlier lines. Sweeney served as her own model for the campaign, showcasing various acrobatic poses such as the 'upside down chair pose' and 'lick the knee pose'.

Why it matters

Sweeney's Syrn brand is part of a growing trend of celebrity-founded lingerie lines that aim to empower women and promote body positivity, following in the footsteps of Rihanna's Savage x Fenty and Kim Kardashian's Skims. The launch of Syrn's 'Comfy' collection also reflects a shift in consumer preferences towards more casual and comfortable loungewear, especially during the pandemic era.

The details

The new 'Comfy' collection from Syrn features scoop-neck bras, tanks, thongs, and boy shorts made from a 'Seamless Stretch' fabric, which the brand says is designed for 'all your coziest moments' and to 'move without thinking about it.' Sweeney showcased the collection in a series of acrobatic poses, including the 'upside down chair pose,' 'lick the knee pose,' and 'triangle hip lift pose.' The campaign was shot in a studio setting, with Sweeney serving as her own model, continuing a strategy she has used for all of Syrn's previous collections.

• Syrn launched in January 2026 with its Seductress collection.
• The new 'Comfy' collection is set to launch on March 4, 2026.

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