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Starbucks Unveils New Lounge Chairs, Mugs, and Seasonal Merchandise
The coffee giant announces a trio of updates including interior design changes, a new ready-to-drink coffee and protein line, and spring-themed merchandise collections.
Published on Mar. 2, 2026
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Starbucks has announced a series of updates to its coffeehouse experience, including the introduction of new lounge chairs and redesigned ceramic mugs, as well as the launch of a new ready-to-drink coffee and protein beverage line and two seasonal merchandise collections for spring.
Why it matters
The changes reflect Starbucks' ongoing efforts to create a more welcoming and immersive in-store experience for customers, while also expanding its ready-to-drink product offerings and tapping into seasonal consumer trends with its new merchandise collections.
The details
The new lounge chairs feature wide, open arms and softer, velvet upholstery in deep green, with classic walnut legs, which are designed to encourage customers to 'slow down and stay awhile.' The redesigned ceramic mugs have a wider mouth to enhance the aroma of the drink and a reshaped handle for a 'comfortable, natural grip.' The new ready-to-drink coffee and protein line will blend Starbucks coffee with 22 grams of protein, 5 grams of prebiotic fiber, five vitamins and minerals, and 2 grams of sugar per 12-ounce bottle. The spring merchandise collections include a Matcha Splatter Mug, Matcha Glass Cold Cup, Cherry Blossom Tumbler, and Pink Gradient Cold Cup.
- The new lounge chairs and ceramic mugs are currently being tested in selected Los Angeles and New York City stores, with a broader North American introduction planned for later in 2026 and a global rollout beginning in 2027.
- The new ready-to-drink coffee and protein line will launch on March 23, 2026.
- The new spring merchandise collections will arrive at participating U.S. and Canadian coffeehouses starting on March 3, 2026.
The players
Starbucks
A multinational coffee company and coffeehouse chain that was founded in 1971 in Seattle, Washington and has since grown to become one of the largest coffee shop chains in the world.
Kap Pitarys
Starbucks' director of U.S. merchandise, who said the company was inspired by its customers in creating the new spring merchandise collections.
What they’re saying
“We were inspired by the customers in our coffeehouses. We created an assortment that captures the spirit of spring and our customers' love of matcha.”
— Kap Pitarys, Starbucks' director of U.S. merchandise (Starbucks press release)
What’s next
Starbucks plans to introduce the new lounge chairs and ceramic mugs to more stores across North America later in 2026, followed by a global rollout in 2027. The new ready-to-drink coffee and protein line and spring merchandise collections will be available starting in March 2026.
The takeaway
Starbucks' latest updates demonstrate the company's ongoing commitment to enhancing the in-store experience for customers, expanding its product offerings, and tapping into seasonal consumer trends, all while maintaining its focus on quality and innovation.
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