Lon Rosen Outlines Goals In New Role With Lakers

The new Lakers president of business operations discusses his plans for the franchise.

Mar. 2, 2026 at 12:07am

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Lon Rosen, the former executive vice president and chief marketing officer of the Los Angeles Dodgers, has been named the new president of business operations for the Los Angeles Lakers. In his statement, Rosen expressed gratitude for the opportunity and outlined his goals of providing an unparalleled fan experience and ensuring the team's continued success on the business side.

Why it matters

Rosen's hiring is the latest move by new majority owner Mark Walter to reshape the Lakers' business operations. As the team looks to replicate the Dodgers' success, Rosen's experience in driving revenue growth and enhancing the fan experience will be crucial.

The details

Rosen has been with the Dodgers since 2012, overseeing successful business operations as the team has seen unprecedented success on the field. He will now take on the task of leading the Lakers' business side, with a focus on engaging with employees, partners, and fans to ensure the team continues to provide an unparalleled experience.

  • Rosen was named the new president of business operations for the Los Angeles Lakers in February 2026.
  • Rosen had been the executive vice president and chief marketing officer of the Los Angeles Dodgers since 2012.

The players

Lon Rosen

The new president of business operations for the Los Angeles Lakers, who previously held a similar role with the Los Angeles Dodgers.

Jeanie Buss

The team governor of the Los Angeles Lakers, who was involved in the decision to sell the team to new majority owner Mark Walter.

Rob Pelinka

The general manager of the Los Angeles Lakers, who will continue to be heavily involved in the organization under the new ownership.

Mark Walter

The new majority owner of the Los Angeles Lakers, who is looking to replicate the Dodgers' business success with the Lakers.

Jerry Buss

The late legendary owner of the Los Angeles Lakers, whose approval of the team's sale to Mark Walter was believed to have influenced Jeanie Buss's decision.

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What they’re saying

“I'm beyond grateful to Jeanie and Mark for trusting me with this incredible opportunity. As everyone knows, the economics of the sports business are constantly changing – and they will continue to do so. But, at root, my job is a simple one: figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans in Los Angeles and around the world. I look forward to working alongside Jeanie, Rob and the whole front-office team to make that happen.”

— Lon Rosen (lakersnation.com)

“Jeanie believes her father would approve of Lakers sale to Walter”

— Jeanie Buss, team governor (lakersnation.com)

What’s next

Rosen will work closely with Jeanie Buss, Rob Pelinka, and the Lakers' front office team to implement his vision for the team's business operations and fan engagement.

The takeaway

Lon Rosen's hiring as the new president of business operations for the Los Angeles Lakers signals a shift in the team's approach, as new majority owner Mark Walter looks to replicate the Dodgers' business success. Rosen's experience in driving revenue growth and enhancing the fan experience will be crucial as the Lakers aim to provide an unparalleled experience for their loyal fanbase.