Crypto.com & LA Kings Donate $1M to After-School All-Stars Nationwide

Partnership highlights growing trend of strategic corporate-sports-nonprofit collaborations for community impact.

Published on Mar. 2, 2026

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Crypto.com has donated $1 million to the national non-profit After-School All-Stars, in collaboration with the LA Kings and the Kings Care Foundation. This partnership aims to expand After-School All-Stars' programs that provide safe, enriching environments for students during out-of-school hours, addressing a critical need. The donation will be formally announced during an on-ice ceremony at a Kings game, leveraging the team's platform to raise awareness and engagement.

Why it matters

This initiative represents a shift in corporate social responsibility, where businesses are moving beyond one-off donations towards long-term, strategic collaborations with non-profits and sports teams to create meaningful, measurable community impact. By aligning brand reputation with social causes, companies can enhance their reputation and foster customer loyalty.

The details

The $1 million donation from Crypto.com will be instrumental in expanding After-School All-Stars' programs, which currently operate in 80 cities and reach nearly 150,000 students annually. The partnership will also feature fan engagement activities, such as After-School All-Stars participants performing in a drumline and riding on Zambonis during the March 2nd Kings game. Crypto.com is also offering fan activations like a Road Trip Sweepstakes and Lucky Row promotions to further integrate the partnership into the game-day experience.

  • The donation will be formally announced during an on-ice ceremony at the Kings' March 2 game against the Colorado Avalanche.

The players

Crypto.com

A cryptocurrency exchange platform that is partnering with the LA Kings and After-School All-Stars to donate $1 million and support community programs.

LA Kings

A professional ice hockey team in the National Hockey League that is collaborating with Crypto.com and After-School All-Stars to leverage their platform and fan base to raise awareness and funds.

After-School All-Stars

A national non-profit organization that provides free after-school and summer programs to students, focusing on academic support, enrichment activities, and safe environments.

Arnold Schwarzenegger

The founder of After-School All-Stars, who is driven by a belief that every child deserves a chance to succeed.

Matt David

The President of North America and Chief Corporate Affairs Officer of Crypto.com, who emphasized the company's belief in investing in communities and empowering students.

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What they’re saying

“We must invest in communities and empower students to succeed.”

— Matt David, President of North America and Chief Corporate Affairs Officer, Crypto.com (newsy-today.com)

“Every child deserves a chance to succeed.”

— Arnold Schwarzenegger, Founder, After-School All-Stars (newsy-today.com)

What’s next

The March 2nd game against the Colorado Avalanche will feature After-School All-Stars participants in a drumline performance and on Zamboni rides, creating a memorable experience for fans and raising awareness for the organization.

The takeaway

This partnership between Crypto.com, the LA Kings, and After-School All-Stars demonstrates a growing trend in corporate social responsibility, where businesses are moving towards long-term, strategic collaborations with non-profits and sports teams to create meaningful, measurable impact in their communities.