Pacsun and LAFC Launch 2026 Season Opener Capsule Collection

The limited-edition merchandise celebrates the soccer club's home opener at the historic Los Angeles Memorial Coliseum.

Mar. 1, 2026 at 12:31pm

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Los Angeles Football Club (LAFC) will kick off its 2026 MLS regular season at the Los Angeles Memorial Coliseum on February 21. To mark the occasion, Pacsun has launched a special capsule collection featuring a commemorative t-shirt and hoodie. The collaboration is the sixth since Pacsun and LAFC first partnered in 2023, and it aims to connect digital communities to an in-person experience through interactive fan activations.

Why it matters

As soccer continues to grow in popularity, especially among younger generations, this partnership between Pacsun and LAFC represents the convergence of fashion, fandom, and community. The capsule collection and fan activations allow the brands to engage with the next generation of supporters in a way that resonates with their interests and values.

The details

The Pacsun x LAFC 2026 Season Opener Drop will be available in 20 Southern California Pacsun stores, online at Pacsun.com, and on-site during the February 21 match. At a Pacsun Fan Fest pop-up, fans can participate in an interactive "Spin the Wheel" activation to win exclusive merchandise and gift cards. Soccer influencer Alejandro will make live appearances and capture real-time content to help bring fans closer to the moment.

  • The Pacsun x LAFC 2026 Season Opener Drop will launch on February 21, 2026, coinciding with LAFC's home opener at the Los Angeles Memorial Coliseum.
  • In August 2026, Pacsun and LAFC will partner with the Bresee Youth Center to support local students through apparel donations and contributions to the organization's annual Backpack Distribution Day.

The players

Pacsun

An American clothing and accessories retailer that has partnered with LAFC since 2023 to create co-branded merchandise and fan experiences.

LAFC

The Los Angeles Football Club, a professional soccer team that plays in Major League Soccer (MLS) and will be kicking off its 2026 regular season at the historic Los Angeles Memorial Coliseum.

Alejandro

An influential voice within the soccer community who will make live appearances and capture real-time content at the Pacsun Fan Fest pop-up.

Bresee Youth Center

A local organization that Pacsun and LAFC will partner with in August 2026 to support students through apparel donations and contributions to the annual Backpack Distribution Day.

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What they’re saying

“Moments like this, when sport intersects with the history and identity of Los Angeles, are exactly where we want to show up. Our partnership with LAFC, like much of what we do, is rooted in co-creation and community. We're continuing to build something meaningful for the next generation of fans while honoring the cultural significance of the game in our city.”

— Richard Cox, Chief Merchandising Officer, Pacsun (licenseglobal.com)

What’s next

In August 2026, Pacsun and LAFC will once again partner with the Bresee Youth Center to support local students through apparel donations and contributions to the organization's annual Backpack Distribution Day.

The takeaway

This collaboration between Pacsun and LAFC demonstrates the growing influence of soccer within global youth culture, as well as the power of brands to engage with the next generation of fans through co-created merchandise, interactive experiences, and community-driven initiatives.