L.A. Metro's 'Ride the D' Shirts Sell Out Quickly

The cheeky merchandise promoting the new D Line extension has become a viral sensation.

Published on Feb. 28, 2026

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L.A. Metro has released a new line of merchandise featuring the slogan 'Ride the D' to promote the upcoming opening of the first phase of the D Line subway extension. The shirts, available in both full-length and crop top styles, have quickly sold out after generating significant online buzz and discussion.

Why it matters

The popularity of the 'Ride the D' merchandise highlights the transit agency's creative marketing efforts to generate excitement and ridership for the new rail line extension, which will connect several key neighborhoods in Los Angeles.

The details

The initial release of the 'Ride the D' shirts sold out in just one day, prompting Metro to restock a limited batch that also sold quickly. The shirts are part of a series encouraging riders to 'show a little love' for their favorite Metro lines, with similar designs available for other routes. The first phase of the D Line extension, budgeted at $3.7 billion, will open on May 8 with three new stations.

  • The 'Ride the D' shirts were released on Thursday, February 27, 2026.
  • The first phase of the D Line extension is scheduled to open on May 8, 2026.

The players

L.A. Metro

The public transportation agency for Los Angeles County, responsible for operating the city's subway, light rail, and bus systems.

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What they’re saying

“Congrats on extending your D line. I hope you see lots of Angelenos riding the D for pure enjoyment!”

— San Diego Metropolitan Transit System (X)

“The problem is that y'all had performance anxiety and still haven't even gotten it up yet.”

— Anonymous user (X)

What’s next

Phase two of the D Line extension, currently slated to open in spring 2027, will continue the line's westward expansion, adding stations at Beverly Drive and Century City. Metro then intends to complete the final phase of the extension in fall 2027, adding stations at Westwood/UCLA and Westwood/VA Hospital.

The takeaway

L.A. Metro's creative marketing approach with the 'Ride the D' merchandise has generated significant buzz and excitement around the upcoming opening of the D Line extension, demonstrating the agency's efforts to promote public transit usage and ridership in the region.