Samsung Turns Global Landmarks Into 3D Billboards Teasing Galaxy Unpacked 2026

The tech giant is using cutting-edge 3D display technology to showcase the creative potential of Galaxy AI ahead of its upcoming product launch.

Published on Feb. 27, 2026

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Ahead of Galaxy Unpacked on February 25th, Samsung is launching a global 3D video billboard experience in 17 major cities, offering a tantalizing glimpse of how Galaxy AI will enhance creative expression. The billboards are appearing in iconic locations, including Piccadilly in London, Times Square in Los Angeles, and K-POP Live at Coex in Seoul, transforming urban spaces into dynamic canvases.

Why it matters

This initiative represents a significant leap forward in advertising, utilizing cutting-edge 3D display technology to create truly immersive and eye-catching visuals. It aligns with a broader trend of experiential marketing, where brands focus on creating memorable interactions with consumers rather than just broadcasting messages. The deployment of these 3D billboards has the potential to revitalize public areas and showcase the power of Samsung's AI tools as a catalyst for creativity.

The details

The 3D billboards are demonstrating the capabilities of Galaxy AI, which Samsung is positioning as a tool to enable users to bring their creative visions to life. The company's recent partnership with OpenAI, announced in October 2025, underscores its commitment to integrating advanced AI capabilities into its devices and services. While the initial billboards offer a standardized experience, the future of 3D advertising likely lies in personalization, with AI analyzing data to deliver targeted and relevant advertisements.

  • Samsung is launching the global 3D billboard experience ahead of Galaxy Unpacked on February 25th, 2026.
  • The company announced its partnership with OpenAI in October 2025.

The players

Samsung

A multinational electronics company that is launching the global 3D billboard experience to tease its upcoming Galaxy Unpacked event.

OpenAI

An artificial intelligence research company that Samsung has partnered with to accelerate advancements in global AI infrastructure.

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The takeaway

Samsung's 3D billboard initiative represents a significant evolution in advertising, showcasing the creative potential of its Galaxy AI tools and transforming urban landscapes into dynamic canvases. This move aligns with the growing trend of experiential marketing, where brands focus on creating memorable interactions with consumers, and points to the future of personalized, AI-powered advertising experiences.