No Puns For Halloween

Wine writer Randy Fuller says no more puns for the holiday

Published on Feb. 26, 2026

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Randy Fuller, a wine writer based in Los Angeles, has announced that he will no longer be using puns in his Halloween-themed wine articles. Fuller, who runs the wine blog Now And Zin, says the puns have become too predictable and he wants to try a new approach for his holiday content.

Why it matters

Halloween-themed wine articles and social media posts have become increasingly common in recent years, with many writers and brands relying on puns and wordplay to create a festive tone. However, some readers have expressed fatigue with the overuse of puns, leading Fuller to rethink his strategy for covering the holiday.

The details

In a post on his blog, Fuller explained that he will be avoiding puns entirely in his upcoming Halloween content. Instead, he plans to focus on highlighting unique wine recommendations, spooky wine-tasting events, and other holiday-themed content that doesn't rely on forced wordplay.

  • Fuller's announcement was made on February 26, 2026.
  • The changes will take effect starting in October 2026 for Fuller's Halloween-themed wine coverage.

The players

Randy Fuller

A wine writer based in Los Angeles who runs the blog Now And Zin.

Now And Zin

A wine blog founded and operated by Randy Fuller.

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What they’re saying

“The puns have become too predictable and I want to try a new approach for my holiday content.”

— Randy Fuller, Wine Writer (Now And Zin)

What’s next

Fuller plans to unveil his new Halloween wine coverage strategy in October 2026, which will feature unique wine recommendations, spooky wine-tasting events, and other holiday-themed content.

The takeaway

The move away from puns in Halloween wine coverage reflects a broader trend of readers seeking more authentic and creative holiday content, rather than relying on tired tropes and wordplay.