Lon Rosen named Lakers' president of business operations

Dodgers executive takes on new role with Lakers franchise

Published on Feb. 26, 2026

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Lon Rosen, who has served as the Dodgers' executive vice president and chief marketing officer since 2012, has been named the new president of business operations for the Los Angeles Lakers, the team announced on Thursday.

Why it matters

Rosen's move from the Dodgers to the Lakers represents a high-profile shift between two of the most prominent sports franchises in Los Angeles, as the Lakers look to leverage Rosen's experience in building the Dodgers' business operations and marketing efforts.

The details

In his new role with the Lakers, Rosen will be responsible for overseeing the team's business operations, including marketing, sponsorship, and other commercial activities. Rosen replaces Tim Harris, who announced earlier this week that he plans to step down from his position.

  • The Lakers announced Rosen's appointment on Thursday, February 19, 2026.
  • Rosen has served as the Dodgers' executive vice president and chief marketing officer since 2012.

The players

Lon Rosen

The new president of business operations for the Los Angeles Lakers, who previously held a similar role with the Los Angeles Dodgers.

Tim Harris

The former president of business operations for the Los Angeles Lakers, who announced plans to step down from his position earlier this week.

Los Angeles Lakers

The professional basketball team based in Los Angeles, California, and a member of the National Basketball Association (NBA).

Los Angeles Dodgers

The professional baseball team based in Los Angeles, California, and a member of Major League Baseball (MLB).

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What they’re saying

“Looking at the Dodgers and how they built it out has been a great sort of example and North Star,”

— Lon Rosen (LA Daily News)

What’s next

Rosen is expected to begin his new role with the Lakers immediately, as the team looks to leverage his experience in building the Dodgers' business operations and marketing efforts.

The takeaway

Rosen's move from the Dodgers to the Lakers represents a significant shift in the Los Angeles sports landscape, as the Lakers look to capitalize on his expertise in building a successful business model for a high-profile sports franchise.