Lon Rosen named Lakers' president of business operations

Dodgers executive to take on new role with Lakers, bringing experience in revenue growth and fan engagement

Published on Feb. 26, 2026

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Lon Rosen, the executive vice president and chief marketing officer of the Los Angeles Dodgers since 2012, has been named the new president of business operations for the Los Angeles Lakers. Rosen will replace Tim Harris, who announced plans to step down from the role. The move is seen as part of the Lakers' efforts to emulate the Dodgers' recent success, including growing revenue streams and fan engagement.

Why it matters

Rosen's appointment is a significant move for the Lakers as they look to build on the franchise's storied history and compete at the highest levels both on and off the court. His experience in driving revenue growth and enhancing the fan experience for the Dodgers is expected to translate well to the Lakers, who are seeking to modernize their business operations and capitalize on their global brand.

The details

Rosen has worked closely with Lakers controlling owner Mark Walter since Guggenheim Baseball Management bought the Dodgers in 2012. During his tenure, the Dodgers have led Major League Baseball in home attendance every year except the COVID-19-shortened 2020 season, and have expanded their reach into Asia through player acquisitions. Rosen's new role will involve figuring out how to best serve the Lakers' employees, partners, and fans in Los Angeles and around the world as the economics of the sports business continue to evolve.

  • Rosen has been the Dodgers' executive vice president and chief marketing officer since 2012.
  • Rosen will replace Tim Harris, who announced plans to step down from his role as Lakers' president of business operations earlier this week.

The players

Lon Rosen

The new president of business operations for the Los Angeles Lakers, previously served as the executive vice president and chief marketing officer for the Los Angeles Dodgers since 2012.

Mark Walter

The controlling owner of the Los Angeles Lakers, who also led the Guggenheim Baseball Management group that bought the Los Angeles Dodgers in 2012.

Jeanie Buss

The Lakers' governor, who expressed confidence in Rosen's ability to understand both sports and entertainment and guide the team's business operations.

Rob Pelinka

The Lakers' president of basketball operations and general manager, who has expressed a desire to emulate the Dodgers' success in building out the team's front office and operations.

Tim Harris

The outgoing president of business operations for the Los Angeles Lakers, who announced plans to step down from the role earlier this week.

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What they’re saying

“For many years, I have seen the impact that Lon has had in our industry. Over that time, I have learned that not only is Lon a great person, but he also has a deep understanding of both sports and entertainment and a true feel for where this business is headed.”

— Jeanie Buss, Lakers Governor (fresnobee.com)

“Looking at the Dodgers and how they built it out has been a great sort of example and North Star. And so we're still going through that process of how we'll look in the offseason and what additions we'll make. But there will be some positive changes and we will build things out, again, led by myself and Jeanie, and with Mark's support.”

— Rob Pelinka, Lakers' president of basketball operations and general manager (fresnobee.com)

“I'm beyond grateful to Jeanie and Mark for trusting me with this incredible opportunity. As everyone knows, the economics of the sports business are constantly changing – and they will continue to do so. But, at root, my job is a simple one: figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans in Los Angeles and around the world. I look forward to working alongside Jeanie, Rob and the whole front-office team to make that happen.”

— Lon Rosen (fresnobee.com)

What’s next

Rosen's appointment is expected to be a key part of the Lakers' efforts to modernize their business operations and capitalize on their global brand as they look to build on the franchise's storied history and compete at the highest levels both on and off the court.

The takeaway

The Lakers' decision to bring in Lon Rosen, an executive with a proven track record of driving revenue growth and enhancing fan engagement for the Dodgers, signals the team's desire to emulate the Dodgers' recent success and position the Lakers for long-term competitiveness both on the court and in the business of sports.