LA Lawmaker Spent $220K on Instagram Ads - Eyes Higher Office?

California Assemblymember Under Fire for Lavish Social Media Spending

Published on Feb. 26, 2026

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Los Angeles Assemblymember Isaac Bryan is facing scrutiny after reports revealed significant campaign spending, particularly on Instagram and Facebook advertisements. A review of campaign records shows Bryan spent over $200,000 on social media posts, raising questions about strategy and potential future ambitions.

Why it matters

The timing and nature of the spending have fueled speculation about Bryan's future political aspirations, with the increased social media presence potentially positioning him for a run at veteran Representative Maxine Waters' congressional seat.

The details

The expenditures include visually-focused content featuring Bryan engaging in activities like ocean-side relaxation with a dog, fitness routines, and recreational sports. One Democratic political consultant described the posts as 'a little beefcake,' suggesting a deliberate effort to broaden appeal. Bryan, who represents the 55th Assembly District, has previously advocated for policies such as defunding the police and abolishing ICE. In the last three months of 2025, Bryan's campaign also spent over $98,500 on Capital One charges, including a trip to Japan, transportation, meals, and political donations.

  • In the last three months of 2025, Bryan's campaign spent over $98,500 on Capital One charges.

The players

Isaac Bryan

A California Assemblymember representing the 55th Assembly District who is facing scrutiny for significant campaign spending, particularly on social media ads.

Maxine Waters

A veteran U.S. Representative whose congressional district overlaps with Bryan's, and who is seeking re-election at 88 years old.

Demetra Kaye

A YouTube host who has criticized Bryan, labeling him a 'sellout' and expressing skepticism about his commitment to promised legislation.

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What they’re saying

“He's a sellout. His demeanor is sinister.”

— Demetra Kaye, YouTube host (newsy-today.com)

What’s next

The timing and nature of the spending have fueled speculation about Bryan's future political aspirations, with the increased social media presence potentially positioning him for a run at veteran Representative Maxine Waters' congressional seat.

The takeaway

This case highlights the growing trend of political candidates investing heavily in social media influence and personal branding, blurring the line between traditional campaigning and image-building. As social media continues to evolve, political advertising will likely become even more sophisticated and targeted, raising questions about transparency and accountability.