Innovative Beauty Group Brings Agency, Innovation, and Intelligence to MakeUp in Los Angeles 2026

centdegrès creative capabilities arrive in North America as IBG integrates brand strategy, product design, and consumer data into its ecosystem

Published on Feb. 26, 2026

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Innovative Beauty Group (IBG), a global brand development ecosystem serving mass to prestige beauty, will exhibit at MakeUp in Los Angeles 2026 with the full depth of its capabilities. This includes the integration of Paris-based creative agency centdegrès, first-to-market packaging innovations, and the launch of IBG's new Beauty Intelligence Division that translates real-time consumer data into market-ready products.

Why it matters

IBG's integration of centdegrès' brand strategy, product design, and creative direction capabilities with its existing turnkey infrastructure positions the company to serve the full spectrum of beauty brands, from mass to luxury. The launch of the Beauty Intelligence Division also demonstrates IBG's data-driven approach to product development, translating real-time consumer trends and behavior into new product concepts.

The details

Following IBG's acquisition of centdegrès in July 2025, MakeUp in Los Angeles 2026 marks the first time centdegrès' expertise in brand creation, visual identity, and retail storytelling will be presented to the North American beauty industry. IBG will also debut proprietary first-to-market packaging concepts and showcase the Matcha Mode collection, the first product line developed entirely through the new Beauty Intelligence Division's data-first methodology.

  • IBG acquired Paris-based creative agency centdegrès in July 2025.
  • MakeUp in Los Angeles 2026 will be the first time centdegrès' capabilities are presented in North America.

The players

Innovative Beauty Group (IBG)

A global brand development ecosystem dedicated to serving beauty brands from mass to prestige across every stage of the product lifecycle.

centdegrès

A Paris-based creative agency recognized for its work with prestige and luxury brands, bringing nearly four decades of expertise in brand creation, visual identity, and retail storytelling to IBG's ecosystem.

Jennifer Raphael

CEO North America of Innovative Beauty Group.

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What they’re saying

“centdegrès changed the model for IBG. We were a product development company. Now we are a brand development company. MakeUp in LA is where North America meets that capability for the first time.”

— Jennifer Raphael, CEO North America (PRWeb)

What’s next

MakeUp in Los Angeles 2026 will be the first opportunity for the North American beauty industry to experience the full depth of IBG's ecosystem, including centdegrès' creative capabilities, first-to-market packaging innovations, and the Matcha Mode collection developed through the new Beauty Intelligence Division.

The takeaway

IBG's integration of centdegrès' brand strategy and creative expertise with its existing turnkey infrastructure positions the company to serve the full spectrum of beauty brands, from mass to luxury. The launch of the Beauty Intelligence Division also demonstrates IBG's data-driven approach to product development, translating real-time consumer trends and behavior into new product concepts.