Gott's Roadside to Open Flagship Los Angeles Restaurant at Original Farmers Market

Napa Valley-born burger and wine destination to debut on Third and Fairfax on March 6.

Published on Feb. 26, 2026

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Gott's Roadside, a Northern California-based roadside restaurant founded in Napa Valley in 1999, is expanding beyond its wine country roots with the high-profile opening of its flagship Los Angeles restaurant at the Original Farmers Market on March 6. The new location will sit adjacent to the Farmers Market West Patio and is expected to serve both locals and the millions of annual visitors who pass through the market.

Why it matters

The opening of Gott's Roadside's flagship Los Angeles restaurant at the iconic Original Farmers Market represents a significant expansion for the Napa Valley-born brand, bringing its updated American comfort food and premium ingredients to one of the city's most historic and visited food destinations.

The details

The Los Angeles outpost will reflect Gott's Roadside's same approach of pairing a modern roadside aesthetic with an indoor-outdoor layout designed for communal dining. The menu, developed under owner Joel Gott and curated by Vice President of Culinary Jennifer Rebman, will center on premium ingredients sourced from regional purveyors, including beef from Cream Co. Meats, chicken from Red Bird Farms, seafood from Pacific Fresh Fish Co., bread from Larder Baking Co., and produce from California growers. Signature items will include burgers, chicken tenders, a French Dip, and seafood offerings like Ahi Poke Crispy Tacos and an Ahi Burger. Plant-based options will also be available.

  • Gott's Roadside will debut its flagship Los Angeles restaurant on March 6, 2026.
  • The restaurant will operate daily from 11 a.m. to 9 p.m.

The players

Gott's Roadside

A Northern California-based roadside restaurant founded in Napa Valley in 1999, known for updated American comfort food made with locally sourced ingredients.

Joel Gott

Owner of Gott's Roadside.

Jennifer Rebman

Vice President of Culinary at Gott's Roadside.

Original Farmers Market

A historic food destination in Los Angeles, located at Third Street and Fairfax Avenue.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The new Gott's Roadside restaurant at the Original Farmers Market is scheduled to open on March 6, 2026.

The takeaway

The opening of Gott's Roadside's flagship Los Angeles restaurant at the iconic Original Farmers Market represents a significant expansion for the Napa Valley-born brand, bringing its updated American comfort food and premium ingredients to one of the city's most historic and visited food destinations.