Dodgers Exec Rosen Named Lakers President of Business Operations

Longtime sports marketing veteran returns to his roots with the Lakers franchise.

Published on Feb. 26, 2026

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Lon Rosen, who previously served as the Executive Vice President and Chief Marketing Officer for the Los Angeles Dodgers, has been named the new President of Business Operations for the Los Angeles Lakers. Rosen, who began his career as a Lakers intern while attending the University of Southern California, has deep ties to the franchise's successful "Showtime" era in the 1980s.

Why it matters

Rosen's appointment represents a homecoming for the veteran sports executive, who has extensive experience in the Los Angeles sports and entertainment market. His familiarity with the Lakers organization and relationships with key figures like Lakers Governor Jeanie Buss and new team owner Mark Walter are expected to help drive the franchise's business operations and fan engagement efforts.

The details

In his new role, Rosen will replace Tim Harris as the Lakers' President of Business Operations. During his tenure with the Dodgers since 2012, Rosen helped the team lead Major League Baseball in attendance every season and expand the franchise's revenue, including capitalizing on the global appeal of star player Shohei Ohtani. Rosen's background in sports marketing and deep ties to the Lakers organization from his earlier career made him an ideal candidate to take over the team's business leadership.

  • Rosen was named the Lakers' new President of Business Operations on February 19, 2026.
  • From 1980 to 1987, Rosen served as the Director of Promotions for the Lakers, Kings, and the L.A. Forum's Special Events.

The players

Lon Rosen

A veteran sports executive who previously served as the Executive Vice President and Chief Marketing Officer for the Los Angeles Dodgers. Rosen began his career as a Lakers intern while attending the University of Southern California and later worked for the Lakers, Kings, and L.A. Forum in the 1980s.

Jeanie Buss

The Governor of the Los Angeles Lakers, who cited Rosen's "deep understanding of both sports and entertainment" and "true feel for where this business is headed" as reasons for his appointment.

Mark Walter

The new owner of the Los Angeles Lakers, who recently purchased the team at a $10 billion valuation. Walter's ownership of the Lakers, as well as Rosen's longstanding relationship with him, contributed to Rosen's move from the Dodgers to the Lakers.

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What they’re saying

“Rosen's deep understanding of both sports and entertainment, as well as his true feel for where this business is headed, make him the perfect choice to lead our business operations.”

— Jeanie Buss, Lakers Governor (Lakers press release)

“My job is figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans in Los Angeles and around the world.”

— Lon Rosen (Lakers press release)

What’s next

Rosen is expected to focus on enhancing the Lakers' fan experience and expanding the team's global reach and revenue streams in his new role as President of Business Operations.

The takeaway

Rosen's return to the Lakers organization represents a homecoming for the veteran sports executive, who has deep ties to the franchise's successful past and is now tasked with leading the team's business operations into the future. His experience in sports marketing and relationships with key figures like Jeanie Buss and Mark Walter position him well to drive the Lakers' continued growth and success.