American Hartford Gold Offers Gold, Silver, and Platinum Investments

Learn about the company's services, fees, and what to consider before investing.

Published on Feb. 26, 2026

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American Hartford Gold is a precious metals dealer based in Los Angeles, California that offers investors the ability to purchase physical gold, silver, and platinum for direct ownership or to hold in a self-directed precious metals IRA. The company assists customers with rolling over funds from existing retirement accounts into a gold IRA and provides a buyback program for metals purchased through them. However, American Hartford Gold does not directly manage retirement accounts or store the physical metals, instead working with third-party custodians and depositories.

Why it matters

As precious metals dealers don't always make pricing and services transparent upfront, it's important for investors to thoroughly research their options before deciding to work with a company like American Hartford Gold. The company's reputation, fees, and how it compares to competitors are all key factors to consider when adding physical precious metals to a retirement portfolio.

The details

American Hartford Gold sells gold, silver, and platinum coins and bars through two main channels: direct delivery of the physical metals or through a self-directed precious metals IRA. For IRA customers, the company connects them with specialists to establish the account, roll over funds, and select eligible metals to be stored at an approved depository. Direct purchase customers can browse products on the company's website, but must call for pricing and to place an order. Fees for IRA customers include annual account maintenance ($75-$125) and vault storage ($100) charged by third-party providers, in addition to the dealer's markup over the spot price.

  • American Hartford Gold has been operating since at least February 2026.

The players

American Hartford Gold

A precious metals dealer headquartered in Los Angeles, California that sells physical gold, silver, and platinum for direct ownership or to be held in self-directed precious metals IRAs.

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What’s next

Investors should compare pricing and services from multiple precious metals dealers before deciding to work with American Hartford Gold or another company to add physical gold, silver, or platinum to their retirement portfolio.

The takeaway

While American Hartford Gold provides a hands-on approach to purchasing precious metals and setting up self-directed IRAs, investors should thoroughly research the company's fees, reputation, and how it stacks up against competitors before moving retirement funds into physical precious metals.