Hundreds Line Up at 6 A.M. for Erewhon's West Hollywood Grand Opening

The upscale grocer's latest expansion features a $22 exclusive smoothie and limited-edition merchandise.

Published on Feb. 25, 2026

Got story updates? Submit your updates here. ›

Hundreds of health-conscious Angelenos lined up around the block in West Hollywood on Wednesday morning for the grand opening of a new Erewhon location. Eager shoppers arrived as early as 6 a.m. to snag limited-edition merchandise and be among the first to try the store's new $22 coffee-based smoothie exclusive to this location. The latest expansion for the cult-favorite market is known for its celebrity collaborations, pristine produce displays, and high-end price tags.

Why it matters

The opening of this new Erewhon store in West Hollywood highlights the continued popularity and growth of the upscale grocer, which has built a loyal following among health-conscious consumers in Los Angeles. It also reflects the ongoing demand for premium, experiential retail offerings in the city's trendiest neighborhoods.

The details

The new Erewhon location took over a space that previously housed a Sprouts Farmers Market. Shoppers lined up early to be among the first to enter the store, with some arriving as early as 6 a.m. to receive limited-edition merchandise and gift bags. The store features exclusive products like a $22 coffee-based smoothie, as well as curated floral bouquets from LATEP Studio and in-store kiosks for convenient order pickup.

  • Hundreds lined up for the grand opening on February 25, 2026.
  • The store opened its doors to the public at 9 a.m. on February 25, 2026.

The players

Erewhon

An upscale grocery store chain known for its celebrity collaborations, pristine produce displays, and high-end price tags.

Dr. Sharine Forbes

A Los Angeles resident who arrived at 6 a.m. with her mother to receive a limited-edition gift bag for Erewhon members who spent $200 that morning.

Zarna Mahen Joshi

A New Yorker who said one of the biggest perks of living in LA is Erewhon, and that she was going to be at the grand opening.

Got photos? Submit your photos here. ›

What they’re saying

“My mom and I got here at 6 a.m. for the gift bag.”

— Dr. Sharine Forbes (California Post)

“I'm a New Yorker, but one of the biggest perks of living in LA is Erewhon. If they're going to do a grand opening, I'm going to be here.”

— Zarna Mahen Joshi (California Post)

The takeaway

The grand opening of this new Erewhon location in West Hollywood demonstrates the continued appeal of the upscale grocer among health-conscious consumers in Los Angeles, who are willing to line up early and pay premium prices for exclusive products and experiences.