Digital Brand Architects Promotes Five in Talent Division

Alix Frank of 'The Home Edit' named EVP in leadership changes

Published on Feb. 25, 2026

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Digital Brand Architects, a leading talent management firm, has announced the promotion of five team members across its talent division. This includes elevating Alix Frank, the talent manager for 'The Home Edit,' to the role of Executive Vice President of Talent. Additionally, Ali Wald and Haley Walsh have been promoted to Vice Presidents of Talent, while Sasha Mixon and Sophie Fox have been named Directors of Talent.

Why it matters

These promotions highlight Digital Brand Architects' commitment to cultivating talent from within and expanding its leadership team to support the growth and evolution of the creator economy. The company's strategic hires and internal advancements position it to continue defining the future of talent management in the digital age.

The details

Alix Frank, who represents 'The Home Edit' stars Clea Shearer and Joanna Teplin, has been elevated to Executive Vice President of Talent. Frank, originally from Seattle, joined the company in 2014 and has played a central role in building globally recognized brands and campaigns, including partnering with the South Beach Wine & Food Festival to launch FoodieCon. Ali Wald and Haley Walsh have been promoted to Vice Presidents of Talent, overseeing diverse rosters of creators and securing transformative deals across media. Sasha Mixon and Sophie Fox have been named Directors of Talent, recognized for their ability to identify and nurture emerging talent.

  • Digital Brand Architects announced the promotions on February 25, 2026.

The players

Alix Frank

The talent manager for 'The Home Edit' who has been promoted to Executive Vice President of Talent at Digital Brand Architects.

Ali Wald

Newly promoted Vice President of Talent at Digital Brand Architects, representing clients like Wishbone Kitchen and The Grill Dads.

Haley Walsh

Newly promoted Vice President of Talent at Digital Brand Architects, representing creators like beauty phenomenon Mikayla Nogueira.

Sasha Mixon

Newly named Director of Talent at Digital Brand Architects, recognized for identifying breakout talent early.

Sophie Fox

Newly named Director of Talent at Digital Brand Architects, with a focus on creating client relationships with major brands.

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What they’re saying

“These promotions and strategic hires underscore our long-term vision for DBA – building a team that's as ambitious and forward-thinking as the creators we represent. By cultivating talent from within and thoughtfully expanding our leadership, we're positioned not only to support growth, but to define the next phase of the creator economy.”

— Vanessa Flaherty, President, Digital Brand Architects (Variety)

The takeaway

Digital Brand Architects' strategic promotions and hires within its talent division demonstrate the company's commitment to nurturing and elevating its own team as it continues to shape the future of creator-driven media and marketing.