TrackIt Named Launch Partner for AWS Elemental Inference Video Analysis Service

TrackIt to demonstrate Inference integration with TrackFlix Live at 2026 NAB Show

Published on Feb. 24, 2026

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TrackIt, an Amazon Web Services (AWS) Advanced Tier Services Partner, has been selected as a launch partner for AWS Elemental Inference, a new video analysis service within the AWS Elemental portfolio. TrackIt has integrated Inference into its TrackFlix Live platform and will demonstrate the integration at the 2026 NAB Show.

Why it matters

AWS Elemental Inference is designed to analyze live video streams and output video-specific features that can be directly integrated into media workflows. This collaboration between TrackIt and AWS highlights how advanced video analysis capabilities can be operationalized within production tools to support faster decision-making, content discovery, and workflow automation for broadcasters and digital media platforms.

The details

AWS Elemental Inference's initial capabilities include independently configurable smart cropping outputs for vertical and social video formats, as well as clipping outputs that generate semantic tags with associated quality indicators and timestamps. The service also produces enriched metadata, with additional features planned for future releases. As a launch partner, TrackIt is collaborating closely with AWS teams to validate Elemental Inference in real-world scenarios and demonstrate how the video analysis can be integrated into production tools like TrackFlix Live.

  • The 2026 NAB Show is scheduled for April 13-16, 2026.
  • TrackIt and AWS announced the partnership on February 24, 2026.

The players

TrackIt

An Amazon Web Services (AWS) Advanced Tier Services Partner specializing in Media, Entertainment, Gaming, and Sports.

AWS Elemental Inference

A new video analysis service within the AWS Elemental portfolio, designed to analyze live video streams and output video-specific features that can be directly integrated into media workflows.

Brad Winett

President of TrackIt.

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What they’re saying

“Video analysis only becomes valuable when it fits naturally into production workflows.”

— Brad Winett, President of TrackIt

What’s next

TrackIt and AWS will showcase the integration of AWS Elemental Inference into TrackFlix Live at the 2026 NAB Show, scheduled for April 13-16, 2026.

The takeaway

This collaboration between TrackIt and AWS highlights the growing importance of integrating advanced video analysis capabilities directly into production tools, enabling media companies to leverage data-driven insights to improve content creation, distribution, and workflow automation.