Athlete-Turned-Entrepreneur MJ A. Cole Expands Multi-Industry Ecosystem Through NDO LLC

Includes the GymChatt app and upcoming CoachChatt sports communication platform

Published on Feb. 24, 2026

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MJ A. Cole, a former professional athlete, is building a founder-led business ecosystem across consulting, digital marketing, sports technology, and education through his company NDO LLC. The company oversees ventures like MJ Consulting, HG Smart Marketing, Blue Collar Marketing, Eco Waste Concierge, the GymChatt app, and the upcoming CoachChatt application, all guided by principles of clarity, confidence, and disciplined execution.

Why it matters

Cole's transition from professional athletics into entrepreneurship has directly shaped the operational philosophy behind his ventures, emphasizing structure, accountability, and long-term growth over short-term visibility. By expanding across multiple industries, he is demonstrating how a centralized, performance-driven approach can drive sustainable success.

The details

Under Cole's leadership, NDO LLC's portfolio of businesses each address specific operational and growth challenges. MJ Consulting provides business consulting and strategic advisory services, HG Smart Marketing is a digital marketing firm for healthcare providers, Blue Collar Marketing offers tailored solutions for law firms and blue-collar industries, and Eco Waste Concierge is a waste management and commercial cleaning service. Beyond consulting and marketing, Cole has also expanded into technology platforms like the GymChatt app for fitness communities and the upcoming CoachChatt app for amateur sports.

  • NDO LLC was founded in Los Angeles, California in 2026.
  • The GymChatt app is currently available, while the CoachChatt app is in development and scheduled for release soon.

The players

MJ A. Cole

Founder of NDO LLC, a former professional athlete, and author of "The Art of Self Confidence". He is building a diversified business ecosystem across consulting, digital marketing, sports technology, and education.

NDO LLC

A diversified business group founded and led by MJ A. Cole, headquartered in Los Angeles, California. The company oversees ventures across consulting, digital marketing, sports and fitness technology, staffing, and property-focused services.

GymChatt

An active fitness and gym engagement application (app) designed to strengthen communication and community building within gym environments.

CoachChatt

An upcoming sports communication and athlete development application designed for amateur athletes, coaches, parents, and sports organizations.

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What they’re saying

“No matter the industry, the foundation is always the same confidence, structure, and execution.”

— MJ A. Cole, Founder of NDO LLC (michigannewsupdates.com)

“Everything we build is designed to help people and organizations operate with clarity and long-term intention.”

— MJ A. Cole, Founder of NDO LLC (michigannewsupdates.com)

What’s next

The upcoming release of the CoachChatt app is expected to further expand MJ A. Cole's sports technology portfolio and reach into the amateur sports market.

The takeaway

By building a diversified, founder-led business ecosystem across multiple industries, MJ A. Cole is demonstrating how a performance-driven, disciplined approach can drive sustainable growth and impact across consulting, marketing, technology, and education.