San Diego Groomer Gives Dogs 'Brazilian Butt Lifts'

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Logan Rago, a San Diego-based groomer, has gone viral for giving dogs a procedure that mimics a Brazilian Butt Lift (BBL) - a cosmetic surgery that enhances the size and shape of the buttocks. Rago says he's performed around 50 of these 'doggy BBLs' on his clients' pets, with many customers traveling from Los Angeles to get the unique cut for their 'dog babies'. While some viewers have been left aghast by the controversial grooming technique, Rago believes it makes the dogs 'happy' and that they get 'so much love and attention' when they walk down the street with their new fluffy backsides.

Why it matters

The rise of 'doggy BBLs' highlights the growing trend of pet owners treating their dogs like human children, going to extreme lengths to pamper and style their pets. It also reflects the broader cultural acceptance of plastic surgery procedures, even when applied to non-human subjects. The controversy around this grooming technique raises questions about animal welfare and whether such cosmetic alterations are truly in the best interest of the pets.

The details

Rago, who has been grooming dogs since he was 14 years old, says he perfected the 'doggy BBL' technique through trial-and-error on his own black poodle, Raikou. He then started offering the service to clients, carving hair to create the illusion of a fuller, rounder rump. Rago's videos of the procedure have gone viral, attracting both praise and criticism from viewers. While some find the look 'ridiculous' and 'weird', Rago believes the dogs enjoy the attention they receive when walking around with their new 'butt cheeks'. Prices for the 'doggy BBL' start at $225 for small dogs, with the cost increasing based on the size of the pet.

• Rago started offering 'doggy BBLs' at his two San Diego grooming salons in 2025.