Rooter Hero Hosts 'Spread the Love' Pop-Up in Santa Clarita

Regional plumbing and HVAC provider offers free coffee and community engagement at local event.

Published on Feb. 19, 2026

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Rooter Hero, a regional plumbing and HVAC provider, is hosting a 'Spread the Love' pop-up event at the San Fernando Coffee Company in Santa Clarita, California on February 19. The event, organized by the company's Hero Helps community outreach division, will offer free coffee and interactive elements like a prize wheel to build brand awareness and community ties in a low-pressure environment.

Why it matters

In the competitive home services industry, Rooter Hero is taking a grassroots approach to customer relationship building by leveraging localized, experiential marketing rather than relying solely on traditional advertising. The 'Spread the Love' campaign aims to reframe customer engagement in a positive way and position the brand as an active, supportive neighbor.

The details

The 'Spread the Love' pop-up event will provide the first 50 attendees with a complimentary coffee order (up to a $10 value) and host interactive elements like a prize wheel for branded merchandise. There is no purchase or prior customer relationship required to participate, underscoring the company's focus on a more long-term community investment strategy.

  • The 'Spread the Love' pop-up event will take place on Thursday, February 19, 2026.

The players

Rooter Hero

A regional plumbing and HVAC provider operating across California and Arizona, known for fast and reliable service from licensed professionals.

Hero Helps

Rooter Hero's dedicated community outreach division that is spearheading the 'Spread the Love' pop-up event.

Allie Lavoie

The VP of marketing at Rooter Hero who stated that the 'Spread the Love' events help create brand awareness and give back to the communities that help build the business.

San Fernando Coffee Company

The local coffee shop in Santa Clarita, California that will host the Rooter Hero 'Spread the Love' pop-up event.

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What they’re saying

“These 'Hero Helps' events that we do not only helps create brand awareness for Rooter Hero, but also give back to the communites who help build our business.”

— Allie Lavoie, VP of marketing (latimes.com)

“We are proud to put on community events, give back and create loyalty.”

— Allie Lavoie, VP of marketing (latimes.com)

What’s next

The event serves as an organic 'thank you' to the local communities Rooter Hero serves, and the company plans to continue hosting similar community engagement events in the future.

The takeaway

Rooter Hero's 'Spread the Love' pop-up demonstrates how home service providers can leverage localized, experiential marketing to build brand awareness and community ties in a competitive industry where customer trust is paramount.