Lakers and Cincoro Tequila Launch Limited-Edition Añejo

The special-edition bottle celebrates the Lakers' championship legacy and Cincoro's premium tequila craftsmanship.

Published on Feb. 19, 2026

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The Los Angeles Lakers and Cincoro Tequila, a premium tequila brand co-founded by Lakers Governor Jeanie Buss, have unveiled a limited-edition Lakers Añejo Tequila. The bottle features a purple and gold ombre finish that mirrors the Lakers' signature colors, and the tequila itself is a small-batch Añejo aged more than 20 months from 100% Blue Weber agave. The release is exclusively available in Southern California and is positioned as a collector's item for loyal Lakers fans.

Why it matters

This partnership between the Lakers and Cincoro Tequila reinforces the premium identities of both brands. By tying the Lakers' championship heritage to Cincoro's high-end tequila craftsmanship, the limited-edition release aims to appeal to serious collectors and loyal Lakers fans in Southern California.

The details

The 750 mL Lakers Añejo Tequila bottle carries a $139.99 price tag and will be available at select premium retailers and high-end on-premise locations in Southern California starting on February 24. Cincoro positions the launch as more than just a co-branded bottle, leaning into exclusivity and a regional distribution strategy to drive a sense of scarcity and collectability.

  • The Lakers and Cincoro Tequila announced the limited-edition release on February 17, 2026.
  • The Lakers Añejo Tequila will be available for purchase starting on February 24, 2026.

The players

Jeanie Buss

The Governor of the Los Angeles Lakers and a co-founder of Cincoro Tequila.

Cincoro Tequila

A premium tequila brand co-founded by Jeanie Buss and several other NBA figures, including Michael Jordan. Cincoro is an official spirit of the Los Angeles Lakers.

Los Angeles Lakers

The professional basketball team based in Los Angeles, California, known for their championship legacy and iconic purple and gold color scheme.

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What they’re saying

“Cincoro was created to represent greatness at the highest level, and that same standard has always defined the Lakers. This special Añejo brings those worlds together in a way that feels celebratory, and worthy of Lakers fans.”

— Jeanie Buss, Lakers Governor (Cincoro Tequila)

What’s next

The limited-edition Lakers Añejo Tequila will be available for purchase starting on February 24, 2026, while supplies last.

The takeaway

This collaboration between the Lakers and Cincoro Tequila showcases how premium brands can leverage their shared values and legacies to create exclusive, collector-worthy products that appeal to their most loyal fans and customers.