Apple Teases New Products at Upcoming 'Apple Experience' Events

Colorful invite suggests focus on lower-cost, consumer-friendly devices

Feb. 18, 2026 at 5:39pm

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Apple has invited select journalists and content creators to a series of "special Apple Experience" events on March 4 in New York, London, and Shanghai. While not as significant as a traditional Apple Event, the gatherings are expected to showcase new hardware, likely including a lower-cost MacBook and potentially an iPhone 17e or other updated iPad and Mac models.

Why it matters

These Apple Experience events provide a glimpse into Apple's product roadmap and strategy, particularly around more affordable and consumer-focused devices that could expand the company's reach. The colorful invite graphics suggest a focus on more accessible, mass-market products rather than high-end professional offerings.

The details

The upcoming Apple Experience events will likely feature hands-on demos of new hardware, but Apple is not expected to provide a live stream. Instead, the company is anticipated to announce any new products via press releases on its Newsroom website, with attendees sharing their impressions and photos from the in-person gatherings. Possibilities include a new lower-cost MacBook, an iPhone 17e with 5G and other upgrades, updated iPad and Mac models, and potentially some smart home devices like a new Apple TV or HomePod mini.

  • The Apple Experience events will take place on Wednesday, March 4, 2026.
  • The New York event will begin at 9 a.m. Eastern Time, with the London and Shanghai events kicking off simultaneously but at later local times.

The players

Apple

The multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

Joanna Stern

A well-known technology journalist who was invited to attend the upcoming Apple Experience events.

Mark Gurman

A Bloomberg reporter who has reported on Apple's plans to test colorful designs for a new lower-cost MacBook.

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What’s next

Apple is expected to announce any new products unveiled at the Apple Experience events via press releases on its Newsroom website, as the gatherings will not be live-streamed.

The takeaway

These Apple Experience events signal the company's continued focus on expanding its consumer-friendly product lineup, potentially with more affordable and colorful options, as it seeks to reach a wider audience beyond its traditional high-end offerings.