Moon Juice Expands to Target Stores Nationwide

The wellness brand brings its magnesium-focused supplements to 755 Target locations.

Published on Feb. 17, 2026

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Moon Juice, the Los Angeles-based functional supplement brand, is launching in 755 Target stores nationwide and on target.com. The rollout includes three magnesium products: Berry Magnesi-Om (30-serving jar and seven-count stick pack), and Cherry Sleepy Magnesi-Om (seven-count stick pack). Founder Amanda Chantal Bacon says the expansion is a long-awaited alignment, as Target had been interested in the brand since 2013. The move reflects a broader shift in where wellness products are sold, with Moon Juice previously focused on beauty channels before narrowing its focus to supplements.

Why it matters

This launch marks a significant milestone for Moon Juice, as it transitions from an indie brand to a more mainstream presence. The move into mass retail with Target could help drive broader awareness and sales growth for the company. It also highlights the growing consumer demand for wellness products, with magnesium supplements becoming a more common part of many Americans' routines.

The details

Moon Juice is launching three magnesium-focused products in Target stores: a 30-serving jar of Berry Magnesi-Om ($43.99), a seven-count stick pack of Berry Magnesi-Om ($21.99), and a seven-count stick pack of Cherry Sleepy Magnesi-Om ($25.49). Founder Amanda Chantal Bacon says Target had been interested in the brand since 2013, but Moon Juice was not yet positioned for national scale at that time. The brand previously focused on selling through beauty channels like Sephora and Ulta, before narrowing its focus to supplements. The Target debut follows Moon Juice's decision to close its brick-and-mortar juice shops.

  • Moon Juice launched in Target stores and on target.com on February 16, 2026.

The players

Moon Juice

A Los Angeles-based functional supplement brand founded in 2011 by Amanda Chantal Bacon.

Amanda Chantal Bacon

The founder of Moon Juice.

Federico Troiani

The CEO of Moon Juice who joined the company in 2025 with deep supplements experience.

Target

A major American retail corporation that is launching Moon Juice products in 755 of its stores nationwide.

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What they’re saying

“The cool thing is that Target actually started reaching out to me in probably 2013. I met with their team in the Midwest...and at the time, and I'd have to assume it's still the same, their client was the mom. That's who she is, that's who they're speaking to.”

— Amanda Chantal Bacon, Founder, Moon Juice (wwd.com)

“Retail distribution helps a lot with just the general awareness of the brand, which is one of our priorities for the business for the year.”

— Federico Troiani, CEO, Moon Juice (wwd.com)

What’s next

Moon Juice expects its wholesale retail sales to grow more than 40% this year, driven by the Target launch, and is projecting 20-30% top-line growth across its total business.

The takeaway

Moon Juice's expansion into Target represents a significant milestone for the brand, as it transitions from an indie player to a more mainstream presence. This move reflects the growing consumer demand for wellness products and the evolving retail landscape, where mass merchants like Target are increasingly becoming destinations for functional supplements and other health-focused items.