Greenblatt's Deli Offers Impressive Wine Selection

Iconic LA deli features a Spanish red wine that impresses with its depth and character.

Published on Feb. 15, 2026

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Greenblatt's Deli, a longstanding institution on Sunset Boulevard in Los Angeles, is known for its delicious sandwiches and grilled cheese. But the deli also boasts an impressive wine selection, including a Spanish red wine from the Almansa region called Bodegas Atalaya that the author recently tried and enjoyed.

Why it matters

In a city dominated by chain restaurants, Greenblatt's Deli has managed to maintain its status as a beloved local institution by offering high-quality food and an unexpected wine program that sets it apart from typical deli offerings.

The details

The Bodegas Atalaya wine is made from Monastrell (also known as Mourvedre) and Garnacha Tintorera (also called Alicante Bouschet) grapes. It has an inky purple color and flavors of plums, blackberries, and blueberries, with a dry, mouth-puckering finish. The wine is well-made and full of character, providing an impressive pairing option alongside Greenblatt's famous sandwiches.

  • Greenblatt's Deli has been located on Sunset Boulevard since 1926.

The players

Greenblatt's Deli

A longstanding deli institution on Sunset Boulevard in Los Angeles, known for its delicious sandwiches and impressive wine selection.

Bodegas Atalaya

A Spanish winery located in the Almansa region of Castilla-La Mancha, producing a red wine made from Monastrell and Garnacha Tintorera grapes that was featured at Greenblatt's Deli.

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What they’re saying

“Greenblatt's Deli has been there since Sunset was 'a dirt road west of Doheny,' according to their website.”

— Randy Fuller, Author (nowandzin.com)

The takeaway

Greenblatt's Deli's commitment to quality food and an unexpected wine program has helped it maintain its status as a beloved local institution in a city dominated by chain restaurants, proving that mission-driven, community-focused businesses can thrive even as their neighborhoods evolve.