Frank Sinatra Launched Reprise Records 66 Years Ago, Revolutionizing the Music Industry

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Sixty-six years ago, Frank Sinatra changed the music industry forever by launching Reprise Records. Frustrated with feeling restricted and controlled at Capitol Records, Sinatra built a label that truly valued its musicians, later signing legends like The Beach Boys, Jimi Hendrix, and Joni Mitchell. Reprise was revolutionary in its music-first philosophy, allowing artists full ownership of their work and publishing rights.

Why it matters

Sinatra's creation of Reprise Records was a courageous, industry-shaking act that empowered generations of artists to come. By prioritizing creative freedom and artist ownership, Reprise set a new standard for the music industry, paving the way for more artist-centric labels and practices.

The details

Before launching Reprise, Sinatra was signed to Capitol Records but felt constricted by the big corporation. As a global superstar, he wanted more control over his music. Reprise was founded on the principle of giving artists full ownership of their work, including publishing rights. This bold move made Reprise a revolutionary label for its time. In 1963, Warner Bros made a deal to purchase two-thirds of Reprise, but Sinatra remained a key figure as the owner of a third of the label. Under new leadership, Reprise expanded its roster to include iconic acts like Joni Mitchell, Jimi Hendrix, and The Beach Boys, further solidifying its reputation as an artist-first label.

• Reprise Records was launched in 1960.
• In 1963, Warner Bros made a deal to purchase two-thirds of Reprise.
• By 1976, Reprise entered a period of dormancy, with most artists moving to Warner Bros.
• In 1987, Reprise Records was reactivated and continues to operate today.