Private mental health initiative launches in LA's Skid Row

New Era America aims to provide community-based care after years of pilot program

Published on Feb. 13, 2026

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A privately funded, community-led mental health initiative called New Era America is formally launching in Los Angeles' Skid Row neighborhood after quietly piloting its 'mental-health-first' approach for the past three years.

Why it matters

Skid Row has long struggled with high rates of homelessness and mental health issues, with limited public resources available. This private initiative aims to fill that gap and provide more comprehensive, community-based care.

The details

New Era America is a community-driven program that focuses on a 'mental-health-first' model, providing on-site services, counseling, and support for those experiencing homelessness and mental health challenges in Skid Row. The program has been quietly piloting its approach for the past three years before formally launching.

  • New Era America has been piloting its approach in Skid Row for the past 3 years.
  • The initiative is now formally launching its services in the neighborhood.

The players

New Era America

A privately funded, community-led initiative that is launching a 'mental-health-first' program in Los Angeles' Skid Row neighborhood.

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The takeaway

This private initiative aims to provide more comprehensive, community-based mental health support in an area that has long struggled with homelessness and limited public resources, potentially serving as a model for other underserved communities.