Plein Air Secures Investment from Coral Tree Partners

The partnership will fuel Plein Air's continued expansion, technology innovation, and delivery of high-touch services to its growing roster of restaurant and retail clients.

Published on Feb. 11, 2026

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Plein Air, a leading marketing, technology, and data consultancy for restaurant and retail brands, has announced a strategic investment from Coral Tree Partners, a Los Angeles-based private equity firm. The partnership will allow Plein Air to accelerate innovation across its platforms, including its technology arm Big Colony, while maintaining its focus on delivering exceptional outcomes for clients.

Why it matters

This investment highlights the growing demand for integrated, data-driven marketing solutions in the restaurant and retail industries. Plein Air's unique combination of deep industry expertise, strong client relationships, and innovative technology make it well-positioned to capitalize on this trend and drive significant value for its partners.

The details

Since its founding in 2016, Plein Air has become a trusted partner to restaurant and retail brands, solving industry-specific challenges through tailored strategies and agile technology solutions. The investment from Coral Tree Partners will allow Plein Air to scale its operations, invest in further technology innovation, and broaden its impact while maintaining its client-focused approach.

  • Plein Air was founded in 2016.
  • Plein Air launched its Big Colony technology platform in 2023.

The players

Plein Air

A leading marketing, technology, and data consultancy for restaurant and retail brands.

Coral Tree Partners

A Los Angeles-based private equity firm with deep experience in media, marketing services, and marketing technology businesses.

Jason Abelkop

Co-CEO of Plein Air.

Paul McEnany

Co-CEO of Plein Air.

Will Wynperle

Partner at Coral Tree Partners.

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What they’re saying

“Plein Air was built to solve real, on-the-ground challenges for restaurant and retail brands, and that mindset hasn't changed as we've grown. This partnership with Coral Tree allows us to double down on what we do best and provide differentiated service and solutions for our client partners.”

— Jason Abelkop, Co-CEO of Plein Air (RestaurantNews.com)

“As demand for more integrated, data-driven marketing solutions continues to grow, it's critical that we scale without losing the white-glove approach our clients value. Coral Tree is a true partner who understands our industry, our culture, and our long-term vision. With their support, we're excited to accelerate innovation across Plein Air and Big Colony while broadening our impact and staying deeply client-focused.”

— Paul McEnany, Co-CEO of Plein Air (RestaurantNews.com)

“From our first conversations, it was clear that Plein Air brings a rare combination of deep industry expertise, strong client relationships, and a genuine passion for building differentiated technology. Jason, Paul, and the broader Plein Air team have built a special organization, and we're excited to support them as they continue to scale the platform organically and via strategic acquisitions, invest in innovation through Big Colony, and deliver exceptional outcomes for their clients.”

— Will Wynperle, Partner at Coral Tree Partners (RestaurantNews.com)

What’s next

Plein Air plans to use the investment from Coral Tree Partners to accelerate innovation across its platforms, including its technology arm Big Colony, and to pursue strategic acquisitions to further expand its capabilities and reach.

The takeaway

This investment in Plein Air underscores the growing importance of integrated, data-driven marketing solutions in the restaurant and retail industries. By partnering with Coral Tree, Plein Air is well-positioned to continue delivering exceptional outcomes for its clients while driving innovation and growth across its business.