NBA Crossover Brings All-Star Fan Experience to LA

Multi-day event at LA Convention Center features talent appearances, live music, and immersive activations.

Published on Feb. 11, 2026

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NBA Crossover, a four-day event taking over the Los Angeles Convention Center from February 12-15, 2026, will offer basketball fans an immersive look into the game and the lifestyle it inspires. The event, part of NBA All-Star 2026, spans over 300,000 square feet and brings together the best of basketball, music, fashion, art, and technology.

Why it matters

NBA Crossover provides a unique opportunity for fans to engage with the sport and culture of basketball in a dynamic, interactive setting. The event showcases the growing intersection of hoops, entertainment, and lifestyle, catering to die-hard fans, culture enthusiasts, and families alike.

The details

NBA Crossover will feature over 100 talent appearances, allowing fans to get up close with their favorite NBA stars, legends, influencers, and cultural icons. The event will also host live music performances and ultimate All-Star watch parties, as well as more than 40 immersive activations that showcase the intersection of basketball, art, style, and entertainment.

  • NBA Crossover will take place from Thursday, February 12 through Sunday, February 15, 2026.
  • The event is part of NBA All-Star 2026.

The players

NBA Crossover

A multi-day event that brings together the best of basketball, music, fashion, art, and technology, offering fans an immersive look into the game and the lifestyle it inspires.

Los Angeles Convention Center

The venue hosting NBA Crossover, which spans over 300,000 square feet.

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The takeaway

NBA Crossover provides a unique opportunity for basketball fans to immerse themselves in the sport and culture, showcasing the growing intersection of hoops, entertainment, and lifestyle in a dynamic, interactive setting.