Comcast NBCUniversal Drives Community Impact Through Sports Initiatives

Company partners with nonprofits and community groups to expand opportunity during major sporting events in 2026.

Published on Feb. 11, 2026

Got story updates? Submit your updates here. ›

Comcast NBCUniversal is leveraging its platforms and partnerships to drive community impact across the country in 2026, a landmark year for sports. The company will support initiatives alongside major events like the Super Bowl, NBA All-Star, and the FIFA World Cup, working with nonprofit and community organizations to address local needs and create long-term opportunity.

Why it matters

As a major media and technology company, Comcast NBCUniversal has the ability to use the global reach of sports to invest in communities and create meaningful change. By pairing its platforms with local partnerships, the company is turning major sporting events into catalysts for access, inclusion, and impact.

The details

Comcast NBCUniversal's community initiatives include youth events, entrepreneurship competitions, STEM education programs, wildfire recovery efforts, storytelling opportunities, and soccer development grants. The company is working with organizations like Laureus Sport for Good USA, Positive Coaching Alliance, NBA Foundation, San Gabriel Valley Habitat for Humanity, Kids in the Spotlight, and the U.S. Soccer Federation to deliver these programs.

  • Throughout 2026, Comcast NBCUniversal will support community initiatives alongside major sporting events.
  • The Super Bowl LX Community Day events will take place in early 2026.
  • The NBA All-Star Pitch Competition and Game Changers Innovation Lab will happen during NBA All-Star week in 2026.
  • The 18th Annual NBA Cares All-Star Day of Service is scheduled for 2026.
  • Telemundo's "Tu Momento. Tu Jugada." tour will run across key markets throughout 2026.

The players

Dalila Wilson-Scott

Chief Impact & Inclusion Officer, Comcast Corporation, and President, Comcast NBCUniversal Foundation.

Hilary Smith

Executive Vice President, Corporate Social Responsibility, NBCUniversal.

Laureus Sport for Good USA

A nonprofit organization that uses the power of sports to end violence, discrimination, and disadvantage for young people.

Positive Coaching Alliance (PCA)

A national non-profit that works to transform the culture of youth sports to ensure a positive, character-building experience for all.

NBA Foundation

The NBA's charitable foundation that aims to drive economic empowerment in Black communities through employment and career advancement.

Got photos? Submit your photos here. ›

What they’re saying

“Sports have a unique ability to bring people together-and with that comes a responsibility to invest in the communities that make these moments possible.”

— Dalila Wilson-Scott, Chief Impact & Inclusion Officer, Comcast Corporation, and President, Comcast NBCUniversal Foundation (marketscreener.com)

“By investing in people and partnerships that extend beyond a single event, we're helping ensure sports serve as a catalyst for access and impact in communities across the country.”

— Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal (marketscreener.com)

What’s next

Comcast NBCUniversal will continue to work with its community partners to deliver the various initiatives throughout 2026, culminating in the Super Bowl LX, NBA All-Star, and FIFA World Cup events.

The takeaway

Comcast NBCUniversal is demonstrating how a major media and technology company can leverage the global reach of sports to drive meaningful, long-term community impact by investing in local partnerships and programs that expand opportunity and access.