Los Angeles Floral Couture Celebrates 15 Years of Luxury Floristry

Dalel Snider's visionary leadership has transformed a local flower shop into a premier luxury floral brand in Southern California.

Published on Feb. 10, 2026

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Dalel Snider, the owner of Los Angeles Floral Couture, is celebrating 15 years of leading the luxury floral design studio. Since acquiring the business in 2011, Snider has elevated the brand with a couture-level approach to floral artistry, serving a discerning clientele across Southern California. Her designs challenge traditional floral aesthetics, incorporating unexpected organic elements, and she has built key creative partnerships that have earned the studio national recognition.

Why it matters

In an era when many local businesses struggle to survive, Los Angeles Floral Couture has thrived by embracing a vision of floristry as an art form. Snider's commitment to quality, innovation, and community engagement has transformed a traditional flower shop into a premier luxury brand sought after by clients who value creativity and exclusivity.

The details

Dalel Snider, a marketing and communications professional, acquired the local Glendora Florist in 2011 and rebranded it as Los Angeles Floral Couture. Despite having no prior floral experience, Snider quickly established a reputation for elevated, unconventional designs that draw inspiration from luxury fashion. Her creations incorporate unexpected organic elements like seed pods, cabbage, and kale, with a focus on texture, form, and contrast. As the business has grown, Snider has also focused on job creation, community engagement, and empowerment, earning recognition from local lawmakers.

  • Dalel Snider acquired Glendora Florist in 2011.
  • Los Angeles Floral Couture was relaunched on Valentine's Day 2011.
  • The studio is celebrating its 15-year anniversary in February 2026.

The players

Dalel Snider

The visionary owner and Floral Curator of Los Angeles Floral Couture, who transformed a traditional local flower shop into a premier luxury floral brand.

Glendora Florist

The locally renowned flower shop that Dalel Snider acquired in 2011 and rebranded as Los Angeles Floral Couture.

Roger Hernandez

The Assemblyman who has formally recognized Dalel Snider's meaningful contributions to the community.

Judy Chu

The California Congresswoman who has presented Dalel Snider with the Women of Excellence Award twice.

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What they’re saying

“I admire the Louis Vuitton brand and I aim to offer the same level of craftsmanship, quality, and luxury to my clientele.”

— Dalel Snider, Floral Curator and Events Maître des Fleurs

The takeaway

Los Angeles Floral Couture's success demonstrates that a local business can thrive by embracing a bold, innovative vision and delivering exceptional quality and service to a discerning clientele. Dalel Snider's story is an inspiring example of how an entrepreneur can transform a traditional industry through creativity, resilience, and a commitment to excellence.