Dior Launches New Addict Glow Perfumes

The new Rosy Glow, Peachy Glow, and Purple Glow scents offer a playful take on gourmand fragrances.

Published on Feb. 10, 2026

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Dior has launched a new trio of Dior Addict eau de parfums called Rosy Glow, Peachy Glow, and Purple Glow. The fragrances feature notes like rose, lychee, jasmine, peach, iris, and raspberry, offering a fun, youthful take on gourmand scents. The perfumes come in translucent, candy-inspired bottles and are designed to evoke a sense of confidence and glow.

Why it matters

The new Dior Addict Glow perfumes represent a shift in the brand's fragrance offerings, moving beyond their traditional woody, musky scents into more playful, fruit-forward gourmand territory. This appeals to a younger demographic and demonstrates Dior's ability to innovate within the perfume category.

The details

Each of the three new Dior Addict Glow fragrances features a unique blend of notes. Rosy Glow has rose and lychee, Peachy Glow has jasmine and peach, and Purple Glow has iris and raspberry. The perfumes are designed to evoke a sense of confidence and glow, with a focus on the sensorial experience of the fragrance's sillage or trail. The perfumes come in translucent, candy-inspired bottles that are easy to use and travel-friendly.

  • The Dior Addict Glow perfumes launched in February 2026.

The players

Dior

A French luxury goods company and one of the world's leading fashion houses, known for its high-end perfumes, cosmetics, and fashion.

Francis Kurkdjian

The perfume creation director at Dior, who was responsible for the development of the new Dior Addict Glow fragrances.

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What they’re saying

“The idea was to think what glow means—how can I translate glow? There are two ways to translate glow: the first one is to translate the visual of what glow brings visually—shine. What does it mean to shine as a scent?”

— Francis Kurkdjian, Perfume Creation Director, Dior (Harper's Bazaar)

“If you think about peach jam or dry peach, you can imagine that the smell is different, the taste is different, and the feeling of it is different. And then you have what glow brings to you, and we relate it to confidence. When you feel at your best, your spirit, body, and mind glow in a way. And how can you translate the idea of confidence? To me, it's about the sillage, because with the trail of the perfume, basically you fill the room.”

— Francis Kurkdjian, Perfume Creation Director, Dior (Harper's Bazaar)

The takeaway

The new Dior Addict Glow perfumes represent a bold move for the brand, venturing into more playful, gourmand-inspired scents that appeal to a younger demographic. By focusing on the sensorial experience and translating the idea of 'glow' into fragrance form, Dior is positioning these perfumes as a way for consumers to feel confident and radiant.