Astiva Health Expands Culturally Responsive Medicare Advantage Plans

Innovative MAPD provider sees 188% membership growth by tailoring services to diverse communities

Published on Feb. 10, 2026

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Astiva Health, a Medicare Advantage provider in Southern California, has experienced remarkable growth by focusing on culturally responsive healthcare. The organization's membership has increased by 188% over the past year, reaching over 30,000 members as of January 2025. Astiva's success is attributed to its ability to tailor services to the unique needs of diverse communities, particularly the Vietnamese American population. The company's 4-star CMS quality rating and 2026 Senior Choice Gold Award further validate its commitment to delivering high-quality, cost-effective, and culturally aligned care.

Why it matters

Astiva Health's model highlights the growing importance of culturally responsive healthcare, which can lead to better health outcomes by addressing the specific needs and preferences of different communities. As the U.S. healthcare landscape continues to evolve, providers that can effectively serve diverse populations and adapt to changing market dynamics are poised for sustainable growth.

The details

Astiva Health's focus on culturally aligned care is particularly evident in its approach to serving the Vietnamese American community in areas like San Diego and Santa Clara. By understanding the unique needs and preferences of this group, Astiva has been able to build trust and improve healthcare access. This strategy has contributed to the organization's remarkable 188% membership growth over the past year.

  • Astiva Health's membership grew from 10,500 in January 2024 to 30,257 in January 2025.
  • Astiva Health received a 4-star CMS quality rating in 2026.
  • Astiva Health was awarded the 2026 Senior Choice Gold Award by HealthMetrix Research Inc.

The players

Astiva Health

A Medicare Advantage provider in Southern California that focuses on culturally responsive healthcare, particularly for the Vietnamese American community.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

Astiva Health plans to expand its culturally responsive Medicare Advantage plans into Northern California and beyond, continuing to adapt its strategies to serve additional ethnic groups.

The takeaway

Astiva Health's success demonstrates the growing importance of culturally responsive healthcare in the evolving Medicare Advantage market. By tailoring its services to the unique needs of diverse communities, the organization has achieved remarkable growth and recognition for its commitment to high-quality, cost-effective, and personalized care.