Fashion PR Firm KCD Renews Alexander McQueen Partnership

CEO Rachna Shah discusses industry shifts, US market focus, and diversity challenges

Published on Feb. 6, 2026

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In a conversation with Vogue Business, Rachna Shah, CEO of leading fashion PR firm KCD, shared insights into the evolving landscape of the fashion industry. She highlighted KCD's renewed partnership with Alexander McQueen, the increasing focus on the US market, and the challenges facing the industry amidst global unrest and shifting diversity commitments.

Why it matters

The discussion provides a glimpse into the strategic shifts and key issues impacting the fashion industry, from brands adapting to changing consumer behaviors to navigating socio-political realities and diversity concerns.

The details

Shah discussed KCD's long history with the Alexander McQueen brand, dating back to the house's integration into the Gucci Group. The recent Grammys, where Lady Gaga paid tribute to Lee McQueen, and designs by Seán worn by The Marías, underscored the enduring legacy of the brand. KCD's previous work with McQueen paused during the transition from Sarah Burton to Seán, but the firm is now 'very happy to be a part of the brand again.'

  • KCD has a long history with Alexander McQueen, beginning during the brand's integration into the Gucci Group.
  • KCD's previous work with McQueen paused during the transition from Sarah Burton to Seán.
  • KCD is now 'very happy to be a part of the brand again.'

The players

Rachna Shah

The global CEO of KCD, a pioneering fashion public relations and production firm founded in 1984.

Alexander McQueen

A renowned British fashion house with a legacy of innovative and boundary-pushing designs.

Lee Alexander McQueen

The late British fashion designer who founded the Alexander McQueen brand.

Sarah Burton

The former creative director of Alexander McQueen, who succeeded the brand's founder.

Seán

The current creative director of Alexander McQueen, who took over from Sarah Burton.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.