Alpine Floor and Home Celebrates Over 50 Years of Family-Owned Flooring Service

The Westside Los Angeles company has built a legacy of quality, integrity, and personalized service since 1968.

Feb. 4, 2026 at 4:47am

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Founded in 1968, Alpine Floor and Home has proudly served the Westside of Los Angeles for over 58 years, earning a reputation as one of the area's most trusted and established flooring companies. Led by a father-son team, Alpine Floor and Home is known for its quality craftsmanship, honest guidance, and long-standing customer relationships.

Why it matters

In an era of big-box home improvement stores, Alpine Floor and Home stands out as a family-owned business that has maintained its commitment to personalized service, attention to detail, and integrity over multiple generations. The company's longevity and continued success highlight the enduring value of mission-driven, community-focused retail.

The details

Alpine Floor and Home offers the largest inventory of carpet, wood, laminate, and luxury vinyl tile, providing customers with unmatched selection. The company also specializes in concrete refinishing, offering durable and contemporary solutions. All of Alpine's installers are full-time employees, many with over 20 years of experience, ensuring high-quality workmanship and reliable service.

  • Alpine Floor and Home was founded in 1968.
  • The company is celebrating over 58 years of serving the Westside of Los Angeles.

The players

Johannes van Ierland

The owner of Alpine Floor and Home, who has guided the company through decades of growth and change.

Jani van Ierland

Johannes' son, who runs all sales operations and serves as Vice President of Sales and Marketing, continuing to build on the company's strong foundation.

Alpine Floor and Home

A family-owned and operated flooring company that has served the Westside of Los Angeles for over 58 years.

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What they’re saying

“For over five decades, Alpine Floor and Home has served homeowners, designers, builders, and commercial clients throughout the Westside of Los Angeles.”

— Johannes van Ierland, Owner

The takeaway

Alpine Floor and Home's longevity and continued success in the Westside of Los Angeles demonstrate the enduring value of family-owned, community-focused businesses that prioritize quality, integrity, and personalized service over corporate expansion. In an era of big-box retail dominance, Alpine Floor and Home's story serves as an inspiring example of how mission-driven, locally-rooted companies can thrive by staying true to their roots.