Samsung Brings AI and Mobile Tech to Milano Cortina 2026 Olympics

Integrating Galaxy devices into broadcasts, supporting operations, and creating a hub for connection

Feb. 3, 2026 at 7:55pm

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Samsung Electronics is deepening its involvement with the upcoming Olympic and Paralympic Winter Games Milano Cortina 2026, outlining plans to integrate mobile innovation and Galaxy AI across the Games-time experience. The company's initiatives aim to connect athletes, fans, and communities, bridging geographical gaps inherent in the multi-venue event.

Why it matters

As a long-standing Olympic partner, Samsung is leveraging its mobile technology, including AI, VR, AR, and 5G, to enhance the Olympic and Paralympic experience for athletes and fans. This helps open up the Games, supporting athletes from preparation to the podium and bringing fans closer to the action.

The details

Key components of Samsung's plan include integrating Galaxy S25 Ultra devices into the live broadcast production of the Opening Ceremony, equipping volunteers with Galaxy devices featuring AI-powered translation, providing Galaxy Charging Stations for spectators, and deploying Samsung monitors for Short-Track Speed Skating competitions. Samsung House in Milan will also serve as a central hub for connection and storytelling during the Games.

  • The Opening Ceremony will take place on February 6, 2026.
  • Samsung House will be open from February 4 to February 22 during the Olympic Winter Games, and from March 6 to March 15 during the Paralympic Winter Games.

The players

Samsung Electronics

A multinational electronics company and a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998 and a Worldwide Partner of the International Paralympic Committee (IPC) since the Paralympic Winter Games Torino 2006.

International Olympic Committee (IOC)

The governing body of the Olympic Movement, with which Samsung is collaborating to ensure seamless integration of its technology.

Olympic Broadcast Services (OBS)

The host broadcaster of the Olympic Games, which is working with Samsung to deliver "dynamic perspectives that complement our core broadcast coverage."

Andrea Varnier

CEO of Milano Cortina 2026, the host organization of the upcoming Olympic and Paralympic Winter Games.

Yiannis Exarchos

CEO of Olympic Broadcast Services (OBS).

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

Samsung's integration of mobile innovation and Galaxy AI into the Milano Cortina 2026 Olympics demonstrates the company's commitment to enhancing the experience for athletes, fans, and communities. By bridging geographical gaps and leveraging technology, Samsung aims to bring the Games closer to everyone involved.